About LEGO Seasonal Halloween
Halloween is the Seasonal subtheme for LEGO's autumn sets of pumpkins, bats, ghosts and witches, and new ones arrive most years ahead of the holiday. The first sets of 2010 were small brick-built models with no minifigures at all, a jack-o'-lantern, a ghost and a bat, and the pumpkin has been rebuilt several times since.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.