Star Wars Seasonal is mostly the yearly Advent Calendar, which started in 2011 with 7958 and its Santa Yoda. Each calendar has 24 doors of minifigures, mini ships and accessories. Characters in holiday dress are a regular part of them, such as the Mandalorian and Grogu in 75307 from 2021. A San Diego Comic-Con edition of the 2011 calendar, in a black box, was limited to 1,000. Outside the calendars, 40658 Millennium Falcon Holiday Diorama (2023) puts Rey, Finn, Chewbacca and BB-8 in the Falcon's lounge with a decorated tree, and 40806 Gingerbread AT-AT Walker (2025) is a walker in gingerbread colors with a Gingerbread Darth Vader minifigure.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.