These are the DC exclusives LEGO gave out at comic conventions, most of them at San Diego Comic-Con and New York Comic Con. They started in 2011 with Green Lantern, Batman and Superman, and after that LEGO mostly chose characters that had not been made as minifigures yet, such as Shazam, Bizarro, Green Arrow, Arsenal, the Atom, Vixen and Black Lightning. 2014 brought the Batman of Zur-En-Arrh, a strange version of Batman from the comics.
2014 LEGO Sets
2014 brought The LEGO Movie to theaters, propelling LEGO to unprecedented mainstream success and spawning its own theme. LEGO Star Wars celebrated 15 years, while Ninjago—originally planned for retirement—was extended following strong sales and a hit TV series. The first minifigure-scale Minecraft sets appeared, and LEGO The Simpsons launched with The Simpsons House and a dedicated minifigure series. Other additions included LEGO Juniors and the digital-physical LEGO Fusion, while a fan-designed Ghostbusters Ecto-1 commemorated the film’s 30th anniversary. Galaxy Squad, The Lone Ranger, and The Lord of the Rings ended during this period.