These are the small packs that come with LEGO Friends Magazine, which is made by Blue Ocean, the Stuttgart publisher of LEGO's magazines. Unlike the Ninjago and City magazines, the gift is usually a small build rather than a figure, a pet with its basket, a market stall or a piece of furniture.
2014 LEGO Sets
2014 brought The LEGO Movie to theaters, propelling LEGO to unprecedented mainstream success and spawning its own theme. LEGO Star Wars celebrated 15 years, while Ninjago—originally planned for retirement—was extended following strong sales and a hit TV series. The first minifigure-scale Minecraft sets appeared, and LEGO The Simpsons launched with The Simpsons House and a dedicated minifigure series. Other additions included LEGO Juniors and the digital-physical LEGO Fusion, while a fan-designed Ghostbusters Ecto-1 commemorated the film’s 30th anniversary. Galaxy Squad, The Lone Ranger, and The Lord of the Rings ended during this period.