LEGO Friends sets, introduced in 2012, are designed to appeal to girls and feature mini-doll figures, which are similar in size to minifigures but with a more realistic design. Fully compatible with all LEGO System bricks, these sets often include pink and purple elements and depict suburban life in the fictional town of Heartlake City.
2014 LEGO Sets
In 2014, LEGO reached a new level of mainstream success with the theatrical release of The LEGO Movie on February 7, introducing LEGO to a new generation of fans, collectors, and investors. The film’s popularity not only boosted LEGO’s brand but also led to the launch of The LEGO Movie theme, featuring sets based on key locations, vehicles, and characters from the film.