LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
2014 LEGO Sets
In 2014, LEGO reached a new level of mainstream success with the theatrical release of The LEGO Movie on February 7, introducing LEGO to a new generation of fans, collectors, and investors. The film’s popularity not only boosted LEGO’s brand but also led to the launch of The LEGO Movie theme, featuring sets based on key locations, vehicles, and characters from the film.