These are the small packs that come with LEGO Friends Magazine, which is made by Blue Ocean, the Stuttgart publisher of LEGO's magazines. Unlike the Ninjago and City magazines, the gift is usually a small build rather than a figure, a pet with its basket, a market stall or a piece of furniture.
2017 LEGO Sets
Two films anchored 2017: The LEGO Batman Movie and The LEGO Ninjago Movie, each with extensive waves and a dedicated CMF series. BrickHeadz moved from limited releases to a full collectible line, and LEGO Boost introduced approachable coding and robotics. Several short-lived lines from prior years, including the BIONICLE reboot and Mixels, were no longer active.