The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2019 LEGO Sets
2019 marked 20 years of LEGO Star Wars with commemorative editions and retro-printed minifigures. LEGO acquired BrickLink, the leading secondary marketplace, deepening ties with the AFOL community. Hidden Side blended augmented reality with ghost-hunting builds, while pop-culture entries like Stranger Things and Overwatch reached new audiences. By this period, earlier in-house lines such as Nexo Knights and Elves had concluded.