The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.