
The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.
2021 LEGO Sets
In 2021, LEGO continued its expansion and innovation, introducing new digital-physical hybrid experiences while reinforcing its commitment to sustainability. One of the most notable additions was LEGO VIDIYO, a collaboration with Universal Music Group, designed to let users create digital music videos using augmented reality (AR) and LEGO BeatBits. The theme blended physical collectible minifigures with app-based interaction, but despite its unique concept, it was short-lived and later discontinued due to low engagement.