LEGO Creator Value Packs, also called Bonus Packs, are bundles that contain several LEGO sets in one offer. Typically, these contained sets are not available in retail with the main selling points of Value Packs is the inclusion of an exclusive model and a lower price when compared to individual purchases of the same sets.
2021 LEGO Sets
In 2021, LEGO continued its expansion and innovation, introducing new digital-physical hybrid experiences while reinforcing its commitment to sustainability. One of the most notable additions was LEGO VIDIYO, a collaboration with Universal Music Group, designed to let users create digital music videos using augmented reality (AR) and LEGO BeatBits. The theme blended physical collectible minifigures with app-based interaction, but despite its unique concept, it was short-lived and later discontinued due to low engagement.