The LEGO Dots Bag Tag theme is a subtheme of the larger LEGO Dots line, focusing specifically on customizable bag tags. These sets allow users to create and personalize bag tags using a baseplate and a variety of colored and decorated tiles. The primary intent is to enable individual expression and design, allowing users to frequently update or modify the look of their bag tags. These sets merge functionality, as the tags can be attached to bags or backpacks, with the creative potential of the LEGO Dots system.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.