LEGO DUPLO Chinese Traditional Festivals includes the set 10943 "Happy Childhood Moments," released in 2021. This set focuses on key Chinese cultural celebrations and daily life. It features buildable scenes representing the Lunar New Year, including traditional decorations, a family reunion dinner, and the custom of exchanging red envelopes. Additionally, it includes elements for celebrating a child's first day at kindergarten, offering a glimpse into both festive and everyday moments in Chinese culture for preschool-aged children.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.