LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
2021 LEGO Sets
In 2021, LEGO continued its trajectory of product expansion and innovation. One notable addition was the "LEGO VIDIYO" theme, introduced in partnership with Universal Music Group, which combined physical sets with a digital music video making experience. The company also expanded the "LEGO Art" series, allowing adults and older fans to create wall art based on various franchises. Existing themes like "Star Wars," "City," "Technic," and others received new set additions. Sustainability efforts were underscored with the announcement of prototype bricks made from recycled plastic.