Heartlake City is the central setting for the LEGO Friends theme, offering a vibrant and detailed backdrop for various activities and adventures. This fictional city features a wide range of locations, including cafes, resorts, amusement parks, and water parks, all designed to promote imaginative play and storytelling. Each set within Heartlake City includes mini-doll figures and numerous accessories, reflecting the diverse interests and dynamic lifestyles of the Friends characters. The city's detailed environments encourage creativity, friendship, and exploration, making it a beloved theme among LEGO fans.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.