LEGO Art is the theme introduced in 2020 that celebrates some of the world’s most iconic artists, bands and characters. It is mosaic wall art to display with multiple building options. The LEGO Group describes this as "a new canvas for creative expression... designed for adults who pride themselves on their love of pop culture". The theme's initial sets varied and included Andy Warhol’s Marilyn Monroe, The Beatles, Marvel Studios Iron Man and Star Wars The Sith.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.