The LEGO Minions "The Rise of Gru" theme, released in 2020 and 2021, coincides with the release of the movie. Key sets include 75551 "Brick-Built Minions and Their Lair," featuring buildable Kevin and Stuart minions that open to reveal detailed rooms inside, and 75550 "Minions Kung Fu Battle," which includes minifigures of Gru, Kevin, Stuart, and Otto along with a temple setting for action scenes. Another notable set is 75549 "Unstoppable Bike Chase," featuring Gru and the Minions on a motorbike.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.