About LEGO Seasonal Chinese Traditional Festivals
The LEGO Group released a number of sets celebrating classic Chinese culture and legends. With the first released in 2019 of Chinese New Year's Eve Dinner, LEGO released additional sets including Dragon Dance, Dragon Boat Race, Spring Lantern Festival as well as Story of Nian which inspires children to learn more about Chinese traditions when building with illustrations telling the legendary stories of Nian.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.