About Exclusive LEGO Inside Tour Exclusive
The LEGO Inside Tour in Billund, Denmark is an annual exclusive event that is held a few times a year to a very limited number of attendees through a raffle type sign-up process. Lucky attendees of this 2-5 day experience learn how LEGO bricks are produced, meet the designers and take a tour through the LEGO Group’s unique history in Ole Kirk's original house featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. At the end of the tour, each participant receives a LEGO set exclusively produced for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.
2022 LEGO Sets
In 2022, LEGO celebrated its 90th anniversary, marking nearly a century of creativity and innovation. Special tribute sets revived beloved classics like Castle and Space with modern techniques, delighting longtime fans. LEGO Avatar launched alongside the release of Avatar: The Way of Water, bringing Pandora’s world to life in brick form, while the LEGO BrickHeadz line broadened with more licensed characters. Core themes such as Star Wars, City, and Technic continued to perform strongly. Sustainability milestones included expanding the use of recycled plastics in elements and packaging, underscoring LEGO’s enduring commitment to environmental responsibility.