LEGO Icons (formerly LEGO Creator Expert) is a theme focused on more advanced models that includes builds of landmarks, modular buildings, classic vehicles, pop culture builds, and home décor sets. This theme caters to experienced builders looking for intricate and detailed projects, offering a rewarding building experience with high levels of realism and complexity. Each set is designed to provide not just a construction challenge but also a display-worthy model that can be appreciated for its craftsmanship and attention to detail.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.