1. Sets
  2. Icons
  3. Promotional

LEGO Icons / Promotional Sets

Promotional sets are a subtheme of Icons introduced in 2021 and currently consists of 9 sets. Most sets were released in 2025 which accounted for 2 sets. As of today, the average annual growth of sets in Icons Promotional is approximately 14.7% but this should level out to around 10.3% in the coming years.
Most valuable Icons Promotional set
40761 The Lord of the Rings Smeagol & Deagol $112.63
Largest Icons Promotional set
40681 Retro Food Truck 310 pieces
Most owned Icons Promotional set
40532 Vintage Taxi
LEGO Icons (formerly LEGO Creator Expert) is a theme focused on more advanced models that includes builds of landmarks, modular buildings, classic vehicles, pop culture builds, and home décor sets. This theme caters to experienced builders looking for intricate and detailed projects, offering a rewarding building experience with high levels of realism and complexity. Each set is designed to provide not just a construction challenge but also a display-worthy model that can be appreciated for its craftsmanship and attention to detail.
9 sets

40913 Vintage Parade Car

Theme / Subtheme Icons / Promotional
Year 2026
Pieces / Minifigs 243 / 2
Availability Retired
40913 LEGO Vintage Parade Car
promotional
Value $18.31

40757 Corner Kiosk

Theme / Subtheme Icons / Promotional
Year 2025
Pieces / Minifigs 205 / 2
Availability Retired
40757 LEGO Corner Kiosk
promotional
Value $49.71
Annual growth 34.2%

40761 The Lord of the Rings Smeagol & Deagol

Theme / Subtheme Icons / Promotional
Year 2025
Pieces / Minifigs 181 / 2
Availability Retired
40761 LEGO The Lord of the Rings Smeagol & Deagol
promotional
Value $112.63

40681 Retro Food Truck

Theme / Subtheme Icons / Promotional
Year 2024
Pieces / Minifigs 310 / 2
Availability Retired
40681 LEGO Retro Food Truck
promotional
Value $45.00
Annual growth 6.7%

40729 Shackleton's Lifeboat

Theme / Subtheme Icons / Promotional
Year 2024
Pieces / Minifigs 232 / 2
Availability Retired
40729 LEGO Shackleton's Lifeboat
promotional
Value $88.31
Annual growth 34.2%

40586 Moving Truck

Theme / Subtheme Icons / Promotional
Year 2023
Pieces / Minifigs 301 / 2
Availability Retired
40586 LEGO Moving Truck
promotional
Value $35.00
Annual growth 33.2%

40579 Eiffel's Apartment

Theme / Subtheme Icons / Promotional
Year 2022
Pieces / Minifigs 228 / 1
Availability Retired
40579 LEGO Eiffel's Apartment
promotional
Value $79.79
Annual growth 31.3%

40532 Vintage Taxi

Theme / Subtheme Icons / Promotional
Year 2022
Pieces / Minifigs 163 / 1
Availability Retired
40532 LEGO Vintage Taxi
promotional
Value $37.71
Annual growth 4.0%

40485 FC Barcelona Celebration

Theme / Subtheme Icons / Promotional
Year 2021
Pieces / Minifigs 178 / 5
Availability Retired
40485 LEGO FC Barcelona Celebration
promotional
Value $62.91
Annual growth 14.4%

Subtheme Pricing

Retail
N/A
New/Sealed
Value
$529.37
Annual growth
+14.68%  Low accuracy
Future growth
+10.28%  (2-3 year outlook)
Used
Value
$391.93

Yearly Pricing

Sets
Retail
Value
2026
1
N/A
$18.31
2025
2
N/A
$162.34
2024
2
N/A
$133.31
2023
1
N/A
$35.00
2022
2
N/A
$117.50
2021
1
N/A
$62.91

Community Stats

The following are the top 9 most owned sets by collectors in Icons Promotional.
#1Vintage Taxi
#2Moving Truck
#3Retro Food Truck
#4Vintage Parade Car
#5The Lord of the Rings Smeagol & Deagol
#6Eiffel's Apartment
#7Shackleton's Lifeboat
#8Corner Kiosk
#9FC Barcelona Celebration