LEGO Icons (formerly LEGO Creator Expert) is a theme focused on more advanced models that includes builds of landmarks, modular buildings, classic vehicles, pop culture builds, and home décor sets. This theme caters to experienced builders looking for intricate and detailed projects, offering a rewarding building experience with high levels of realism and complexity. Each set is designed to provide not just a construction challenge but also a display-worthy model that can be appreciated for its craftsmanship and attention to detail.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.