LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
2024 LEGO Sets
In 2024, LEGO broadened its creative reach through major new licenses, digital experiences, and sustainability goals. The LEGO Dune theme debuted with the Atreides Royal Ornithopter, faithfully capturing the design of the 2021 film. A landmark collaboration with Epic Games introduced LEGO Fortnite, blending survival, building, and over 1,200 minifigure-style characters. Other notable releases included LEGO Animal Crossing and LEGO The Legend of Zelda, expanding LEGO’s Nintendo partnership, and LEGO Wicked, tied to the upcoming musical film. LEGO Despicable Me returned alongside sets for the new Despicable Me 4 movie, while LEGO Star Wars marked its 25th anniversary with commemorative editions. Sustainability remained central to LEGO’s mission as it reaffirmed goals to use 50% renewable or recycled materials by 2026 and phase out fossil-based plastics by 2032.