The LEGO Icons Licensed subtheme features intricately designed sets that pay homage to iconic franchises and cultural touchstones. Notable releases include the 10333 The Lord of the Rings: Barad-dûr, a detailed model of Sauron's fortress; the 10306 Atari 2600, a faithful recreation of the classic gaming console; and the 10391 Over the Moon with Pharrell Williams, inspired by the animated musical film O.T.M. 2040. Other sets in this subtheme are the 10338 Bumblebee, capturing the beloved Transformer character, and the 40693 Fell Beast, depicting a Nazgûl's mount from The Lord of the Rings. These sets offer builders the opportunity to engage with and celebrate diverse elements of popular culture through immersive building experiences.
2025 LEGO Sets
In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.