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10354 LEGO The Lord of the Rings The Shire thumbnail image

10354 LEGO The Lord of the Rings The Shire
Images 6Description 
10354 LEGO The Lord of the Rings The Shire
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail

LEGO 10354 The Lord of the Rings The Shire is a Icons set currently available at retail for $269.99 and is projected to retire at the end of 2027. Current new-sealed secondary market prices range from $270 to $346, with the average above MSRP at $290. The Gandalf the Grey minifigure is exclusive to this set and is the most sought-after in the lineup. Momentum for the set is building, helped by rising member interest, along with retirement drawing closer.

Forecast Model

This shows the set's value since release and where our forecast expects it to go.
LEGO 10354 The Lord of the Rings The Shire is an Icons Licensed set released in 2025, containing 2017 pieces and 9 minifigures. The lineup includes Bilbo Baggins, Frodo Baggins, Samwise Gamgee, Gandalf the Grey, Merry Brandybuck, Peregrin Took, Rosie Cotton, Odo Proudfoot, and Mrs. Proudfoot. The build centers on a modern version of Bag End based on The Fellowship of the Ring, with a round-door hobbit hole and a furnished interior comprising an entrance hall, study, and parlor, plus Gandalf’s fireworks cart, party tents, and the birthday stage. Play features include a mechanism to transform a burning letter into the One Ring and a dial that makes Bilbo vanish during his speech. LEGO Insiders purchasing between April 2–8 also received the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) gift-with-purchase depicting the opening scene from The Return of the King.

A year from now our forecast has The Lord of the Rings The Shire near $274, and around $406 five years out, as it heads into retirement in 2027.
All regions

For Sale (New/Sealed)

This chart shows the sales listing trends of 10354 The Lord of the Rings The Shire.
 (US) 10354 Lord Of The Rings The Shire Set Middle Earth
BrickEconomy Choice
$230.00
(US) Icons The Lord of the Rings: The Shire [10354], NEW SEALED BOX 2470 pcs $245.00
-9.3%
(US) Icons The Lord of the Rings: The Shire [10354], NEW SEALED BOX 2470 pcs $246.95
-8.5%
(US) Icons The Lord of the Rings The Shire 10354 2017 pcs 18+ Limited Ed $249.00
-7.8%
(US) The Lord of the Rings: The Shire from BrickLink seller androoobricks $249.99
-7.4%
(US) The Lord of the Rings: The Shire from BrickLink seller BrickInBox42 $249.99
-7.4%
(US) 10354 the lord of the rings the shire $250.00
-7.4%
(US) The Lord of the Rings: The Shire from BrickLink seller premiumminifigs $256.49
-5.0%
(US) New LEGO Icons The Lord of the Rings: The Shire 10354 - NEW - Double boxed $259.95
-3.7%
(US) 10354 The Lord of The Rings: The Shire: Brand New in Box $269.00
-0.4%
(US) Icons The Lord of the Rings: The Shire [10354], NEW SEALED BOX 2470 pcs $269.96
0.0%
(US) Icons Lord of the Rings 10354: The Shire (Brand New / Sealed) $269.99
(US) Amazon listing for The Lord of the Rings: The Shire $269.99
(US) Official LEGO The Lord of the Rings: The Shire $269.99
Picked for your regionShow 27 more listings

Market Momentum

Bullish
The set trades near retail price as member interest climbs, with retirement approaching. Sets at the top of the price range across all themes have gained more in their first year after retiring than the rest, and this one is among them.
DemandTop 25% in Icons
Very high demand and rising
12 months agoToday
Listings and stockLast 30 days
Back in stock at LEGO GB
US
GB
CA
AU
Price vs retailLast 30 days
At retail
Lowest new price at Amazon
Outlook:7% bearish·21% neutral·72% bullish
Why it's moving, signals and outlook

Compared with other Icons Lord of the Rings sets

The Lord of the Rings: The Shire costs more per piece at retail than any other set among the Icons Lord of the Rings sets, and it ranks low among the group's sets still at retail for members adding it.

$0.13 a piece
Retail price per piece
This set
$0.13
Typical
$0.10
About 40% above the group's typical retail price per piece.
#5 of 6 still at retail
Members adding it, past 4 months
This set
Typical
About half the rate of the group's sets still at retail.
Icons Lord of the Rings sets by valueValueSince retail
11377 Minas Tirith$650At retail
10316 The Lord of the Rings Rivendell$504At retail
10333 The Lord of the Rings Barad-Dur$461At retail
40693 Fell Beast$320-
10354 The Lord of the Rings The Shire$274At retail
40893 Grond$159-
40761 The Lord of the Rings Smeagol & Deagol$143-
10367 The Lord of the Rings Balrog Book Nook$130At retail

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The Lord of the Rings The Shire Questions

What does LEGO 10354 The Lord of the Rings The Shire sell for now?

New copies of The Lord of the Rings The Shire are valued at $290 on the secondary market right now. On the used market, expect to pay around $227.

Is LEGO 10354 The Lord of the Rings The Shire still available?

Yes. Released in April 2025, The Lord of the Rings The Shire is still in production. No retirement date has been announced yet. Based on how long similar sets stay on store shelves, it is expected to retire at the end of 2027.

Is LEGO 10354 The Lord of the Rings The Shire worth more than its retail price?

Yes. The Lord of the Rings The Shire is valued 7% above its $269.99 retail price, at $290.

What is the one-year forecast for LEGO 10354 The Lord of the Rings The Shire?

By this time next year, the forecast has The Lord of the Rings The Shire near $274, about 6% less than today. That is the view for the year ahead. In the short term the market reads bullish. The market signals lean toward a rise. Forecasts are estimates, not guarantees.

How many pieces and minifigures are in LEGO 10354 The Lord of the Rings The Shire?

The set contains 2,017 pieces ($0.13 a piece at its retail price), with 9 minifigures: Bilbo Baggins, Farmer Odo Proudfoot, Frodo Baggins, Gandalf the Grey, Meriadoc Brandybuck, Mrs. Proudfoot and 3 more. Their combined value is about $127, about 44% of what the set is worth. Gandalf the Grey is the most valuable at $16. None of them appears in any other set.

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My Collection

The Lord of the Rings The Shire Reviews

38 reviews
4.9
Collectors
Investors
Brick Fanatics
“The Lord of the Rings: The Shire is smaller and cheaper than either of its predecessors but has a far less favorable price-to-piece ratio (if you care about that sort of thing). It does include nine minifigures, though – only two fewer than Barad-dûr – among whom are Frodo... More and Bilbo Baggins, Farmer and Mrs. Proudfoot, Samwise Gamgee, Merry, Pippin, Rosie Cotton and Gandalf the Grey. All but Gandalf appear to be brand new and exclusive at first glance too, with new designs for the returning hobbits and debut appearances for Farmer Proudfoot, Mrs. Proudfoot and Rosie Cotton.”
Full review at www.brickfanatics.com
BrickEconomy Expert Review
“The LEGO Icons The Lord of the Rings: The Shire set is a richly detailed diorama capturing Bilbo’s eleventy-first birthday in Hobbiton, complete with nine minifigures, interactive elements like Bilbo's disappearing act, and the firework dragon scene. With over 2,000 pieces and authentic features such as the round green door and Party Tree, this set joins Barad-dûr and Rivendell to complete a collector’s trilogy for fans of Middle-earth.”
 

About Icons Licensed

Licensed is the part of LEGO Icons for display sets based on films, TV, games and books, most of them without a LEGO theme of their own. It started in 2021 with two TV homes, The Friends Apartments and the Queer Eye Fab 5 Loft, and has since reached from the Back to the Future time machine and the Dune ornithopter to The Simpsons' Krusty Burger.

Licensed currently consists of 14 sets that as of now has run from 2021 to 2025. As of today, 10292 The Friends Apartments is the most valuable Licensed set with an estimated new/sealed value of $425.
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Journey to Middle-earth with the LEGO Icons The Lord of the Rings: The Shire (10354) movie memorabilia set. Bursting with features that fans will adore, this intricate diorama captures the magic of Bilbo Baggins eleventy-first birthday party and includes 9 movie characters: Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie, Samwise and Gandalf the Grey.

Recreate Bilbos hillside hobbit hole, complete with a round door and a richly furnished interior, including an entrance hall, study and parlor. Bring scenes to life with interactive functions. Transform a burning letter into The One Ring or make Bilbo vanish at the turn of a dial. Packed with movie details, from Gandalfs horse and cart to the firework dragon and Party Tree, this set makes an enchanting display for the home or office.

Discover the inspiring range of LEGO building sets for adults. The LEGO Builder app features a digital version of the building instructions included with this set....
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