LEGO 2025 / Promotional / Gift with Purchase Sets

LEGO Gift with Purchase (GWP) sets are exclusive sets offered by LEGO as a free promotional item when customers make qualifying purchases, either in-store or online. These sets are often available for a limited time and typically require spending a certain amount on LEGO products to receive them. Examples include seasonal sets like holiday-themed builds, limited-edition minifigures, or small versions of popular larger sets. GWP sets are highly sought after by collectors due to their exclusivity and limited availability, adding unique and often theme-specific items to their LEGO collections.

2025 LEGO Sets

In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.