Browse
- Sets
- All Sets
- New Sets
- Recently Retired Sets
- Sets Retiring Soon
- Sets Available Soon
- Set Release Rumors
- Minifigs
- All Minifigs
- New Minifigs
- Recently Retired Minifigs
- Minifigs Retiring Soon
Deals
Analysis
- Sets
- Themes
- Subthemes
- Years
- Most Valuable
- Most Expensive
- Most Owned
- BE 100 Index
- Minifigures
- Most Valuable
- Most Owned
My CollectionSign In or Up

Sets
Scala
Ashley

3104 LEGO Scala Ashley

Name: LEGO Scala Ashley
Brand: LEGO
SKU: 3104-1
Availability: InStock
Rating: 4.5 (16 reviews)

Images 2

LEGO 3104 Ashley is a Scala set from 1998 valued at $42 for new and sealed sets, up 439% from an original retail price of $7.75. Annual appreciation has averaged 5.29% since release. Used copies are valued between $34 and $51 depending on condition.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Ashley since June 2016. Very high accuracy

LEGO 3104 Ashley is a Scala set released in 1998, containing 7 pieces and 1 Scala doll. The set centers on a Scala doll dressed in a bright red outfit and includes a small display stand. It represents the character-focused fashion packs typical of the late-1990s Scala line, emphasizing accessories and presentation over builds.

A new and sealed Ashley is currently valued at around $42, with annual growth of approximately 4%. The average used price is $35 for those in good overall condition. Based on current trends, this set could be valued near $44 within the next year. New and sealed listings currently range from $45 to $80.

All regions

All regions 3
European Union 2
Germany 1

For Sale (New/Sealed)

	(DE) box has damages from storage	$46.66 +11.8%
	(IT) Scala 3104 CAROLINE 7" doll + 3101 COCKTAIL DRESS for MARITA MIB, 1998	$75.74 +81.5%
	(ES) LOT LEGO SCALA DOLL #3104 CAROLINE & OUTFIT #3101 MARITA. BRAND NEW & SEALED	$79.95 +91.5%

Figures

Ashley contains 1 figure. The figure is exclusive to this set.

More sets in Scala


	3119 Sunshine Home Theme Scala Year 1998 Pieces / Figures 168 / 3 Availability Retired Buy this set at Bricklink	Retail $96.00 Value $229.04 Growth +138.6% Annual growth 3.1% I own this set I want this set

	3118 Fun Fashion Boutique Theme Scala Year 1998 Pieces / Figures 116 / 1 Availability Retired Buy this set at Bricklink	Retail $54.00 Value $483.81 Growth +795.9% Annual growth 7.4% I own this set I want this set

	3117 SCALA Flashy Pool Theme Scala Year 1998 Pieces / Figures 83 / 2 Availability Retired Buy this set at eBay Bricklink	Retail $37.99 Value $564.30 Growth +1385.4% Annual growth 9.0% I own this set I want this set

	3245 Ice Cream Parlour Theme Scala Year 1998 Pieces / Figures 68 / 1 Availability Retired Buy this set at Bricklink	Retail $34.99 Value $89.32 Growth +155.3% Annual growth 3.4% I own this set I want this set

	3116 Cool Ice Cream Café Theme Scala Year 1998 Pieces / Figures 65 / 1 Availability Retired Buy this set at eBay Bricklink	Retail $32.99 Value $77.97 Growth +136.3% Annual growth 3.1% I own this set I want this set

	3114 My Place Theme Scala Year 1998 Pieces 49 Availability Retired Buy this set at Bricklink	Retail $24.99 Value $55.56 Growth +122.3% Annual growth 2.9% I own this set I want this set

	3115 Kitchen Theme Scala Year 1998 Pieces 41 Availability Retired Buy this set at eBay Bricklink	Retail $13.75 Value $46.30 Growth +236.7% Annual growth 3.7% I own this set I want this set

	3112 Baby's Nursery Theme Scala Year 1998 Pieces / Figures 32 / 1 Availability Retired Buy this set at eBay	Retail $15.99 Value $155.72 Growth +873.9% Annual growth 8.7% I own this set I want this set

	3204 Auntie Jane and Cousin Sophie Theme Scala Year 1998 Pieces / Figures 27 / 2 Availability Retired Buy this set at Bricklink	Retail $14.99 Value $45.43 Growth +203.1% Annual growth 4.0% I own this set I want this set

	3205 Julie's Picnic Lunch Theme Scala Year 1998 Pieces / Figures 26 / 1 Availability Retired Buy this set at Bricklink	Retail $14.99 Value $111.60 Growth +644.5% Annual growth 7.4% I own this set I want this set

	3108 Birthday Accessories Theme Scala Year 1998 Pieces 25 Availability Retired Buy this set at Bricklink	Retail $4.49 Value $49.65 Growth +1005.8% Annual growth 4.9% I own this set I want this set

	3210 Party Dress and Accessories Theme Scala Year 1998 Pieces 22 Availability Retired Buy this set at Bricklink	Retail $24.99 Value $53.82 Growth +115.4% Annual growth 3.5% I own this set I want this set

	3211 Accessories for Anna Theme Scala Year 1998 Pieces 21 Availability Retired Buy this set at Amazon Bricklink	Retail $22.99 Value $50.02 Growth +117.6% Annual growth 3.8% I own this set I want this set

	3206 Ashley's Snack Time Theme Scala Year 1998 Pieces / Figures 18 / 1 Availability Retired Buy this set at Bricklink	Retail $7.99 Value $54.75 Growth +585.2% Annual growth 7.1% I own this set I want this set

	3110 Four Animal Friends Theme Scala Year 1998 Pieces 16 Availability Retired Buy this set at eBay	Retail $6.99 Value $22.67 Growth +224.3% Annual growth 5.1% I own this set I want this set

	3220 My Dad Theme Scala Year 1998 Pieces / Figures 16 / 1 Availability Retired Buy this set at Bricklink	Retail $7.99 Value $127.64 Growth +1497.5% Annual growth 7.5% I own this set I want this set

	3120 Additional Room Theme Scala Year 1998 Pieces 15 Availability Retired Buy this set at Bricklink	Retail $12.99 Value $36.46 Growth +180.7% Annual growth 4.4% I own this set I want this set

	3100 Sporty SCALA Girl Theme Scala Year 1998 Pieces 14 Availability Retired Buy this set at eBay Bricklink	Retail $7.99 Value $13.29 Growth +66.3% Annual growth 5.6% I own this set I want this set

	3101 Dressing Up Theme Scala Year 1998 Pieces 11 Availability Retired Buy this set at eBay	Retail $7.99 Value $10.51 Growth +31.5% Annual growth 1.6% I own this set I want this set

	3102 Leisure Wear for Christian Theme Scala Year 1998 Pieces 11 Availability Retired Buy this set at Bricklink	Retail $3.99 Value $10.46 Growth +162.2% Annual growth 4.1% I own this set I want this set

	3106 Marie in Rainbow Skirt Theme Scala Year 1998 Pieces / Figures 10 / 1 Availability Retired Buy this set at Bricklink	Retail $7.99 Value $37.38 Growth +367.8% Annual growth 4.4% I own this set I want this set

	3103 Christian in Blue Blazer Theme Scala Year 1998 Pieces / Figures 9 / 1 Availability Retired Buy this set at eBay	Retail $7.75 Value $31.55 Growth +307.1% Annual growth 5.1% I own this set I want this set

	3105 Emma in Flower Dress Theme Scala Year 1998 Pieces / Figures 8 / 1 Availability Retired Buy this set at eBay	Retail $7.99 Value $65.00 Growth +713.5% Annual growth 5.2% I own this set I want this set

	3107 Andrea in Sun Dress Theme Scala Year 1998 Pieces / Figures 8 / 1 Availability Retired Buy this set at eBay Bricklink	Retail $7.99 Value $48.01 Growth +500.9% Annual growth 6.7% I own this set I want this set

	3244 Boutique Theme Scala Year 1998 Availability Retired Buy this set at Bricklink	Retail $34.99 I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

3104-1

Name

Ashley

Theme

Scala

Year

1998

Availability

Retired

Pieces

7 (PPP $1.11)

Figures

1 (Value $42.99)

(Exclusive)

Set Pricing

Retail price

$7.75

New/Sealed

Value

$41.74

Growth

+438.58%

Annual growth

+5.29%

90-day change

-2.80%

Used

Value

$34.64

Range

$33.99 - $50.60

Quick Buy

eBay

Buy

Lowest price

$75.74

Highest price

$79.95

Bricklink

Buy

Lowest price

$28.92 (IT)

Highest price

$46.66

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$41.74

1 year forecast

$43.95+5.29%

5 year forecast

$52.68+26.21%

$50

$54

3104 Ashley is projected to be valued between $50 - $54 within five years.

Insights

Released in the late 1990s and now retired, Ashley (3104) is a Scala doll-line release whose discontinued subtheme and condition-sensitive parts have left sealed examples comparatively scarce, and while demand is narrower than core themes it has supported durable collector interest alongside higher volatility.

Set Facts

The set includes a stand, and a Caroline Scala figure dressed in a bright red dress.

Ashley Reviews

16 ratings

4.5

Collectors

Investors

Theme Analysis

Scala

Sets

Years

1979 - 2001

Annual growth

+4.07% (this set +5.29%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Ashley currently ranks #47 out of the top most owned sets in Scala.

#1Puppy Playground

#2Sunshine Home

#3Four Animal Friends

#47Ashley

About Scala

Scala is a theme that started in the late 1970s then again the late 1990 that primarily targeted at younger girls. The earlier Scala sets where a series of jewelry and beauty accessories built out of LEGO bricks, usually plates. However, in the second wave the Scala theme shifted focus to doll-like Scala Figures, their homes and interests and contained sets that included doll house like features and Scala Figure accessories such as doll clothing.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$41.74

Value (in a year)

$43.95

Value (in 2 years)

$46.16

Accuracy

0.960400 Very high

Statistical Model

Value (today)

$64.18

Value (in a year)

$67.36

Value (in two years)

$70.55

Accuracy

0.359341 Low

Used

Machine Learning/AI Model

Value (today)

$34.64

Value (low range)

$33.99

Value (high range)

$50.60

Accuracy

0.905400 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

Region · United States (USD)

Theme · Light

Explore

Sets Minifigs Deals

About Us

About BrickEconomy Contact Us Support Us

Helpful Links

FAQs Widgets Sitemap

Follow BrickEconomy

Facebook

Twitter/X

Instagram

LEGO, the LEGO logo, the Minifigure and the brick and knob configurations are trademarks and/or copyrights of the LEGO Group of companies which does not sponsor, authorize or endorse this site.
BrickEconomy, the BrickEconomy logo and all content not covered by The LEGO Group's copyright is, unless otherwise stated, ©2026 BrickEconomy.

Change Region

Changes the pricing currency and date formats to a specific region. Adjusts pricing and date formats to region.