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Sets
Harry Potter
Promotional
Diagon Alley

40289 LEGO Harry Potter Diagon Alley

Name: LEGO Harry Potter Diagon Alley
Brand: LEGO
SKU: 40289-1
Availability: InStock
Rating: 4.90 (46 reviews)

Images 6Description 1

LEGO 40289 Diagon Alley is a Harry Potter set currently valued at $50 for new and sealed sets. The set retired in November 2018 with annual appreciation averaging 9.80% since. Used copies are valued between $41 and $70 depending on condition. Secondary market prices for new and sealed sets typically fall between $48 and $63.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Diagon Alley since November 2018. Very high accuracy

LEGO 40289 Diagon Alley is a Harry Potter promotional set released in 2018, containing 374 pieces and 1 minifigure. The microscale build depicts Diagon Alley with Gringotts Bank, Ollivanders, Flourish and Blotts, Quality Quidditch Supplies, and Weasleys’ Wizard Wheezes. The set includes a Mr. Ollivander minifigure with a wand. It was offered as a gift-with-purchase at LEGO Stores and on LEGO.com for qualifying orders of $99 or more.

A new and sealed Diagon Alley is currently valued at around $50. The average used price is $41 for those in good overall condition. The 1 included minifig account for approximately 95% of the set's total value. New and sealed listings currently range from $50 to $65.

All regions

All regions 65
United States 65

For Sale (New/Sealed)

	(US) BrickLink store Good Dog Bricks	$39.99 -20.0%
	(US) Harry Potter: Diagon Alley (40289)	BrickEconomy Choice $40.00 -20.0%
	(US) Box shows signs of shelf wear.	$40.00 -20.0%
	(US) BrickLink store Blue Cat Brick Shop	$40.00 -20.0%
	(US) Harry Potter Set 40289 Diagon Alley - SEALED - UNOPENED - ULTRA RARE	$41.99 -16.0%
	(US) NOTE: Minor Shelf Wear	$42.73 -14.5%
	(US) Harry Potter: Diagon Alley (40289) - New In Sealed Box	$44.95 -10.1%
	(US) Harry Potter: Diagon Alley (40289) - New In Sealed Box	$44.99 -10.0%
	(US) Harry Potter: Diagon Alley (40289) Mr Ollivander Mini Figure Retired	$44.99 -10.0%
	(US) Harry Potter: Diagon Alley #40289 New Factory Sealed Box Retired Rare Mini	$45.00 -10.0%
	(US) Harry Potter Set 40289 Diagon Alley - Sealed L3	$45.00 -10.0%
	(US) Harry Potter: Diagon Alley (40289) New Sealed	$47.90 -4.2%
	(US) Sealed LEGO Harry Potter: Diagon Alley (40289) Shelf Wear Ec32	$47.97 -4.0%
	(US) Harry Potter: Diagon Alley (40289) Brand New In Factory Sealed Box	$47.98 -4.0%
	(US) Harry Potter: Diagon Alley (40289) New in Sealed Box Retired	$48.00 -4.0%
	(US) (40289) Harry Potter Diagon Alley Microscale - NEW SEALED GWP 2018	$48.99 -2.0%
	(US) 40289 Harry Potter Diagon Alley 2018 Promotional New Retired	$49.95 -0.1%
	(US) Harry Potter: Diagon Alley (40289). New. Sealed Box.	$49.96 0.0%
Show 54 more listings
	(US) 40289 Harry Potter Diagon Alley Mini Building 374 Pieces - BRAND NEW	$49.99
	(US) Harry Potter: Diagon Alley (40289) RETIRED&FACTORY SEALED	$49.99
	(US) NISB Lego Harry Potter Diagon Alley micro build 40289 GWP Retired	$49.99
	(US) Harry Potter: Diagon Alley (40289) New in Sealed Box Retired And Rare	$49.99
	(US) Harry Potter Diagon Alley Set 40289, 374 Pieces, Complete, Boxed	$50.00
	(US) Harry Potter Diagon Alley Set 40289, 374 Pieces, Complete, Boxed	$50.00
	(US) Box has creases. Still sealed	$50.00
	(US) Harry Potter: Diagon Alley (40289) ~New / Factory Sealed~	$50.34 +0.7%
	(US) BrickLink store Wild Bricks GA	$50.96 +2.0%
	(US) LEGO 40289 Harry Potter: Diagon Alley (Sealed)	$53.01 +6.1%
	(US) BrickLink store Gotta Build'em All Bricks	$55.00 +10.0%
	(US) BrickLink store Noels House of Bricks	$55.00 +10.0%
	(US) Harry Potter: Diagon Alley (40289) Microscale Ollivander GWP Rare New Seal	$56.99 +14.0%
	(US) Harry Potter: Diagon Alley (40289) Brand New In Factory Sealed Box	$57.90 +15.8%
	(US) NEW Lego DIAGON ALLEY SET 40289 Factory Sealed 2018 Promotional Set Retired	$58.00 +16.0%
	(US) New & Sealed - Excellent box condition, pics avail.	$59.00 +18.0%
	(US) New sealed in box. The box is in good condition	$59.00 +18.0%
	(US) New & Sealed Original Box in Mint/Pristine Condition	$59.50 +19.0%
	(US) Harry Potter: Diagon Alley (40289) Promotional Super Rare/retired Mint	$59.97 +20.0%
	(US) - 40289 Diagon Alley - NEW/Sealed	$59.99 +20.0%
	(US) 40289: Harry Potter (Mini) Diagon Alley - Limited & Retired - New In Box	$59.99 +20.0%
	(US) BrickLink store Hobbybus	$59.99 +20.0%
	(US) Harry Potter: Diagon Alley (40289)	$60.00 +20.0%
	(US) Harry Potter: Diagon Alley (40289)NEW	$60.00 +20.0%
	(US) 40289 Harry Potter Microscale Diagon Alley ~ Brand New Sealed ~	$60.00 +20.0%
	(US) BrickLink store SmackFu	$60.00 +20.0%
	(US) BrickLink store Big Les's Bricks and Bits	$62.99 +26.0%
	(US) BrickLink store BrixasTX	$64.00 +28.1%
	(US) Harry Potter: Diagon Alley (40289)	$64.99 +30.0%
	(US) Harry Potter: Diagon Alley (40289), Factory sealed, Free Shipping	$64.99 +30.0%
	(US) 40289 Lego Harry Potter Diagon Alley New Sealed	$65.00 +30.1%
	(US) BrickLink store M.Boss Bricks	$65.00 +30.1%
	(US) new sealed set, mint condition box	$66.60 +33.3%
	(US) Harry Potter: Diagon Alley (40289) / Brand New / Sealed	$67.00 +34.1%
	(US) Box has minor creases, otherwise in excellent condition.	$69.00 +38.1%
	(US) Brand new in factory sealed box, which is in excellent condition Pictures available ...	$69.75 +39.6%
	(US) Harry Potter: Diagon Alley (40289)	$69.99 +40.0%
	(US) Harry Potter: Diagon Alley (40289)	$69.99 +40.0%
	(US) Harry Potter 40289 Diagon Alley 2018	$72.26 +44.6%
	(US) RARE Harry Potter Micro 40289 Diagon Ollivander Quidditch Wizard NEW GWP	$74.95 +50.0%
	(US) Harry Potter: Diagon Alley (40289)) New. Ready To Ship Carefully	$79.27 +58.6%
	(US) Harry Potter Diagon Alley 40289	$79.99 +60.0%
	(US) Harry Potter: Diagon Alley 40289 Sealed	$82.00 +64.1%
	(US) Harry Potter 40289 Diagon Alley Exclusive Set BRAND NEW	$85.00 +70.1%
	(US) Harry Potter - Diagon Alley Microbuild - 40289 - New & Sealed	$89.00 +78.1%
	(US) Harry Potter: Diagon Alley 40289 Sealed GV2	$99.00 +98.1%
	(US) Harry Potter: Diagon Alley (40289)	$99.00 +98.1%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40289 Diagon Alley.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40289 Diagon Alley.

Minifigs

Diagon Alley contains 1 minifig. The minifigure is exclusive to this set.

Sets in Harry Potter / Promotional


	Harry Potter Coca Cola Gift Set Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces 540 Availability Retired Buy this set at eBay	promotional Value $476.14 Annual growth 29.3% I own this set I want this set

	30628 Monster Book of Monsters Theme / Subtheme Harry Potter / Promotional Year 2020 Pieces / Minifigs 316 / 1 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $19.99 Value $38.35 Growth +91.8% Annual growth 12.8% I own this set I want this set

	40577 Hogwarts Grand Staircase Theme / Subtheme Harry Potter / Promotional Year 2022 Pieces / Minifigs 218 / 1 Availability Retired Buy this set at Amazon eBay StockX Bricklink	promotional Value $77.22 Annual growth 5.6% I own this set I want this set

	40598 Gringotts Vault Theme / Subtheme Harry Potter / Promotional Year 2023 Pieces / Minifigs 212 / 1 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $98.97 Annual growth 13.6% I own this set I want this set

	40770 Hogwarts Castle Room of Requirement Theme / Subtheme Harry Potter / Promotional Year 2025 Pieces / Minifigs 202 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $50.00 I own this set I want this set

	40695 Borgin and Burkes Floo Network Theme / Subtheme Harry Potter / Promotional Year 2024 Pieces / Minifigs 190 / 1 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $38.94 Annual growth 8.3% I own this set I want this set

	40452 Hogwarts Gryffindor Dorms Theme / Subtheme Harry Potter / Promotional Year 2021 Pieces / Minifigs 148 / 2 Availability Retired Buy this set at Amazon eBay StockX Bricklink	promotional Value $60.00 Annual growth 5.2% I own this set I want this set

	6541140 Platform 9 3/4 Theme / Subtheme Harry Potter / Promotional Year 2024 Pieces 103 Availability Retired Buy this set at eBay Bricklink	promotional Value $28.61 Annual growth 34.2% I own this set I want this set

	6565158 Butterbeer Truck Theme / Subtheme Harry Potter / Promotional Year 2025 Pieces 61 Availability Retired Buy this set at eBay	promotional Value $29.66 Annual growth 25.4% I own this set I want this set

	6545695 Hogwarts Express Theme / Subtheme Harry Potter / Promotional Year 2024 Pieces 42 Availability Retired Buy this set at eBay Bricklink	promotional Value $12.00 Annual growth 2.3% I own this set I want this set

	Quidditch Tower Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces 38 Availability Retired Buy this set at Bricklink	promotional Value $68.12 Annual growth 5.3% I own this set I want this set

	6385434 Golden Snitch Theme / Subtheme Harry Potter / Promotional Year 2018 Pieces 35 Availability Retired Buy this set at Bricklink	promotional Value $15.00 Annual growth 5.2% I own this set I want this set

	Golden Snitch Theme / Subtheme Harry Potter / Promotional Year 2019 Pieces 35 Availability Retired Buy this set at eBay	promotional Value $43.97 Annual growth 15.5% I own this set I want this set

	6482525 Wand Theme / Subtheme Harry Potter / Promotional Year 2023 Pieces 26 Availability Retired Buy this set at eBay Bricklink	promotional Value $9.56 Annual growth 13.4% I own this set I want this set

	5005254 Harry Potter Minifigure Collection Theme / Subtheme Harry Potter / Promotional Year 2018 Pieces / Minifigs 25 / 4 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $7.99 Value $35.00 Growth +338.0% Annual growth 8.9% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 3 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 23 / 4 Availability Retired Buy this set at Bricklink	promotional Value $751.22 Annual growth 5.2% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 4 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 23 / 5 Availability Retired Buy this set at Bricklink	promotional Value $192.11 Annual growth 16.8% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 1 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 20 / 4 Availability Retired Buy this set at Bricklink	promotional Value $53.11 Annual growth 18.0% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 2 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 17 / 4 Availability Retired Buy this set at Bricklink	promotional Value $96.00 Annual growth 12.7% I own this set I want this set

	San Diego Comic-Con Harry Potter Minifigure Theme / Subtheme Harry Potter / Promotional Year 2011 Pieces 5 Availability Retired Buy this set at eBay	promotional Value $24.99 Annual growth 5.2% I own this set I want this set

	San Diego Comic-Con Voldemort Minifigure Theme / Subtheme Harry Potter / Promotional Year 2011 Pieces 5 Availability Retired Buy this set at eBay	promotional Value $67.30 Annual growth 9.8% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40289-1

Name

Diagon Alley

Theme

Harry Potter

Subtheme

Promotional

Year

2018

Released

November 9, 2018

Retired

November 21, 2018

Availability

Retired

Pieces

374

Minifigs

1 (Value $47.43)

(Exclusive)

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$49.98

Annual growth

+9.80% Decreasing

Rolling growth

+1.07% (Previous 12 months)

Future growth

+1.93% (2-3 year outlook)

90-day change

-1.13%

Used

Value

$41.48

Range

$40.70 - $69.56

Quick Buy

eBay

Buy

Lowest price

$40.00

Highest price

$99.00

Amazon

Buy

Price

Check

Bricklink

Buy

Lowest price

$36.46 (CA)

Highest price

$69.75

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$49.98

1 year forecast

$50.51+1.06%

5 year forecast

$54.58+9.19%

$52

$56

40289 Diagon Alley is projected to be valued between $52 - $56 within five years.

Insights

Limited to a short promotional window in 2018, Diagon Alley (40289) pairs an exclusive Mr. Ollivander minifigure with a display-ready microscale of the shops, and while that scarcity and recognizable Harry Potter theme sustain collector interest, typical promo volatility and remake risk temper upside.

Set Facts

The LEGO set includes micro builds of Gringotts Bank, Ollivanders Wand Shop, Flourish and Blotts, Quality Quidditch Supplies, and Weasleys’ Wizard Wheezes.
A Mr. Ollivander minifigure with a wand is included in the set.
This set was a free promotion item in LEGO stores and LEGO.com online with qualified purchases of $99 or more.
Diagon Alley was designed by LEGO designer Justin Ramsden.

Barcodes

UPC

673419286855

EAN

5702016122947

Diagon Alley Reviews

46 reviews

4.9

Collectors

Investors

Jay’s Brick Blog

“If you were on the fence about this set, I cannot recommend this set enough. It’s a great display piece, fun to build and isn’t too cost-prohibitive as its essentially free! As the set contains 374 pieces, it’s definitely one of the more substantial promotional sets, even if... More those 374 pieces are mostly studs and plates.”

Full review at jaysbrickblog.com

True North Bricks

“As a freebie, Diagon Alley is worth it for the bricks, but mostly for the Minifigure of Mr. Ollivander. If it had not been free, it still would have been a good value set. But, I would not have paid for it. I am not impressed with the look of the micro-build.”

Full review at truenorthbricks.com

The Brick Fan

“If you're a LEGO Harry Potter fan, there's no question if you want to pick up the LEGO Harry Potter Diagon Alley (40289) or not. It's a pretty fun build to pass the time but the details are somewhat limited because it is in the microscale scale. That doesn't mean there... More aren't details with the set. For me, the best one is in front of Weasleys' Wizard Wheezes and the printed cobblestone tiles. The exclusive minifigure of Mr. Ollivander is also a bonus.”

Full review at www.thebrickfan.com

Subtheme Analysis

Harry Potter / Promotional

Sets

Years

2002 - 2025

Annual growth

+7.85% (this set +9.80%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Diagon Alley currently ranks #6 out of the top most owned sets in Harry Potter Promotional.

#1Monster Book of Monsters

#2Gringotts Vault

#3Hogwarts Gryffindor Dorms

#4Hogwarts Grand Staircase

#5Borgin and Burkes Floo Network

#6Diagon Alley

#7Hogwarts Castle Room of Requirement

#8Harry Potter Minifigure Collection

About Harry Potter Promotional

LEGO Harry Potter is a LEGO theme licensed from Warner Bros. and based on the book series by J. K. Rowling. Harry Potter was initially introduced in 2001 and released sets with each of the 8 movies. Each theme contained a subtheme that directly related to each of the films in the franchise.

Promotional currently consists of 22 sets that as of now has run from 2002 to 2025. As of today, Harry Potter Minifigure Collection Gallery 3 is the most valuable Promotional set with an estimated new/factory sealed value of $751.

Recreate the magic of Diagon Alley™ with this magical LEGO® micro build featuring Gringotts™ Bank, Ollivanders™ Wand Shop, Flourish and Blotts, Quality Quidditch™ Supplies and Weasleys’ Wizard Wheezes, plus a Mr. Ollivander minifigure with a wand.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$49.98

Value (in a year)

$54.88

Value (in 2 years)

$59.79

Accuracy

0.962500 Very high

Statistical Model

Value (today)

$51.01

Value (in a year)

(Possible plateau)

Value (in two years)

(Possible plateau)

Accuracy

0.406780 Low

Used

Machine Learning/AI Model

Value (today)

$41.48

Value (low range)

$40.70

Value (high range)

$69.56

Accuracy

0.907500 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

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