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Sets
Harry Potter
Promotional
Diagon Alley

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40289 LEGO Harry Potter Diagon Alley

Name: LEGO Harry Potter Diagon Alley
Brand: LEGO
SKU: 40289-1
Rating: 5.00 (42 reviews)

Details

Images 5Description 1

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Diagon Alley since November 2018. Very high accuracy

LEGO 40289 Diagon Alley was a 374 piece Harry Potter set with 1 minifig released in 2018. This micro build features Gringotts Bank, Ollivanders Wand Shop, Flourish and Blotts, Quality Quidditch Supplies and Weasleys’ Wizard Wheezes and a Mr. Ollivander minifigure.

The value for a new and factory sealed Diagon Alley is currently estimated at around $85. Diagon Alley can be found for sale on the secondary markets at a price range between $81 and $95. On the open market, a used set will fetch in the range of between $60 and $76 depending on the condition.

All regions

All regions 83
United States 63
European Union 2
Canada 13
Germany 4

For Sale (New/Sealed)

	(US) NEW LEGO \| Harry Potter Diagon Alley Exclusive Rare - Garrick Ollivander 40289	BrickEconomy Choice $70.00
	(US) Microscale Diagon Alley. New and sealed in box. Box is in great shape. Please request...	$72.99 -14.1%
	(CA) Brand new, factory sealed, but box has a little crease	$74.43 -12.4%
	(US) NISB. Box is in great condition.	$75.00 -11.8%
	(US) BrickLink store GB's New Parts and Sets	$75.00 -11.8%
	(CA) Harry Potter: Diagon Alley (40289)	$78.93 -7.1%
	(US) BrickLink store Brick & Tile	$79.00 -7.1%
	(US) 40289 Harry Potter Microscale Diagon Alley (Brand New With Box Wear)	$79.95 -5.9%
	(US) Harry Potter Microscale Mini Diagon Alley 40289 Promotional Retired NEW	$79.95 -5.9%
	(CA) * NEW sealed. Dent on top of box. *	$79.97 -5.9%
	(US) Harry Potter: Diagon Alley (40289) Brand New opened Box*	$79.99 -5.9%
	(US) Harry Potter Microscale Mini Diagon Alley 40289 Promotional Retired NEW	$79.99 -5.9%
	(US) 40289 Harry Potter Microscale Mini Diagon Alley Promotional Retired	$79.99 -5.9%
	(US) Harry Potter: Diagon Alley (40289)	$80.00 -5.9%
	(US) BrickLink store Warper of Sky	$80.00 -5.9%
	(CA) BrickLink store Here are the Bricks	$80.39 -5.4%
	(CA) BrickLink store Olie'sBricks	$80.48 -5.3%
	(CA) Harry Potter (40289) Diagon Alley - Microscale - NISB - Ready to Ship!	$81.90 -3.6%
	(CA) BrickLink store MandoBricksCan	$82.22 -3.3%
	(US) Harry Potter Diagon Alley 40289 Microscale Set NEW Sealed Ollivander	$83.95 -1.2%
	(NL) Box 9/10.	$84.22 -0.9%
Show 61 more listings
	(US) Harry Potter: Diagon Alley (40289) New Sealed	$84.99 0.0%
	(US) Harry Potter: Diagon Alley (40289) Sealed Imperfect Box Retired	$85.00
	(US) Box has minor shelf wear.	$85.00
	(US) 40289 Harry Potter Diagon Alley MIB Factory Sealed Retired	$86.00 +1.2%
	(US) Box has some minor damage from shipping.	$86.00 +1.2%
	(US) BrickLink store Think Outside The Brick	$86.51 +1.8%
	(HK) - MISB, box condition 8/10, outer box may have minor dents/scratches/shelf wears, goo...	$88.00 +3.5%
	(CA) Box has very minimal shelf wear and some small creases	$88.38 +4.0%
	(DE) SEALED	$88.44 +4.0%
	(US) New, Sealed, Boxes may show signs of Shelf Wear	$89.00 +4.7%
	(CA) Harry Potter Diagon Alley 40289 New Sealed Retired	$89.16 +4.9%
	(CA) BrickLink store Zone Brix	$89.32 +5.1%
	(CA) Please request a quote for exact shipping	$89.70 +5.5%
	(US) Harry Potter Lego - 40289 Diagon Alley - Sealed	$89.95 +5.8%
	(US) Harry Potter Diagon Alley 40289 Microscale Set NEW Sealed Ollivander	$89.99 +5.9%
	(US) New LEGO Harry Potter: Diagon Alley (40289)	$89.99 +5.9%
	(US) (WEAR, CREASING) New LEGO Harry Potter: Diagon Alley (40289)	$89.99 +5.9%
	(US) BrickLink store Bric a Brac	$89.99 +5.9%
	(US) BrickLink store Insert Clever Store Name*	$90.00 +5.9%
	(US) box in excellent condition. Actual shipping cost only; no added fees. Buy from an est...	$90.00 +5.9%
	(US) BrickLink store Hokie Pokey Bricks	$90.00 +5.9%
	(US) NISB	$90.00 +5.9%
	(US) 40289 Harry Potter Diagon Alley MIB Factory Sealed Retired	$92.00 +8.2%
	(US) 40289 Diagon Alley, Harry Potter, New & Sealed DAMAGED BOX	$92.99 +9.4%
	(CA) Harry Potter: Diagon Alley (40289) New Unopened Box 2018	$93.07 +9.5%
	(DE) VAT included	$93.80 +10.4%
	(US) 40289 Harry Potter Diagon Alley ~ Sealed	$95.00 +11.8%
	(US) Harry Potter - Diagon Alley Microbuild - 40289 - New & Sealed Imperfect Box	$95.00 +11.8%
	(US) NEW LEGO 40289 Harry Potter Diagon Alley NEW IN BOX	$95.00 +11.8%
	(US) Harry Potter: Diagon Alley (40289) New Sealed	$95.96 +12.9%
	(US) Harry Potter Diagon Alley 40289 Microscale Set NEW Sealed Ollivander	$99.00 +16.5%
	(US) 40289 Harry Potter Diagon Alley Mini Building New and Sealed USA Seller	$99.00 +16.5%
	(US) Harry Potter 40289 Diagon Alley microscale set 2018 Ollivander New	$99.00 +16.5%
	(US) Harry Potter Diagon Alley 40289 Microscale New Factory Sealed Ollivander	$99.00 +16.5%
	(US) 40289 Harry Potter Diagon Alley MIB Factory Sealed Retired	$99.95 +17.6%
	(US) Harry Potter Diagon Alley - 40289 - Retired Promotional Set NEW FAST SHIP	$99.99 +17.6%
	(US) Harry Potter 40289 Diagon Alley (Mini) NEW Sealed RETIRED Exclusive	$99.99 +17.6%
	(US) 40289 Harry Potter Diagon Alley Mini Building 374 Pieces	$100.00 +17.6%
	(US) Harry Potter Lego - 40289 Diagon Alley -Ollivander minifigure - New and Sealed	$100.00 +17.6%
	(US) Harry Potter Diagon Alley Mini 40289 Mr. Olivander New Sealed Free Ship	$102.99 +21.2%
	(CA) Harry Potter Diagon Alley 40289 New Sealed Retired	$103.50 +21.8%
	(DE) LEGO Harry Potter 40289 Diagon Alley NEU OVP Winkelgasse Mini Format Sammlung	$104.76 +23.2%
	(US) #40289 Harry Potter Diagon Alley miniature, limited promo, New Sealed	$109.95 +29.4%
	(US) Diagon Alley Mini Set 40289 Promotional Never for Sale	$109.99 +29.4%
	(US) Harry Potter Diagon Alley FAST SHIPPING!!! Factory Sealed!!!	$110.00 +29.4%
	(US) - Harry Potter - Diagon Alley - Promotional (GWP) - Set No. 40289 (New)	$115.00 +35.3%
	(US) Harry Potter 40289 GWP Mini Diagon Alley New Sealed Few Box Creases	$116.95 +37.6%
	(US) NEW Lego DIAGON ALLEY SET 40289 Factory Sealed 2018 Promotional Set Retired	$119.95 +41.1%
	(US) 40289 Harry Potter Diagon Alley Mini Building 374 Pieces - BRAND NEW	$119.99 +41.2%
	(US) Harry Potter 40289 Diagon Alley Mini Building	$120.00 +41.2%
	(US) 40289 Harry Potter Diagon Alley New Factory Sealed HTF	$120.00 +41.2%
	(US) 40289 Harry Potter Diagon Alley Micro-Build New Sealed Ships Fast!	$125.00 +47.1%
	(DE) (J15) LEGO Harry Potter 40289 Winkelgasse - Diagon Alley - NEU & OVP -	$125.83 +48.0%
	(US) Harry Potter: Diagon Alley (40289)	$129.99 +52.9%
	(US) 2 NEW SEALED Lego 40289 Limited Edition Harry Potter Diagon Alley w/Harry & Owl	$129.99 +52.9%
	(US) NIB Lego Mini Harry Potter Diagon Alley Set 40289	$130.00 +52.9%
	(US) 40289 Harry Potter Diagon Alley Mini Building New 374 Pieces	$135.99 +60.0%
	(US) 40289 Harry Potter Diagon Alley Mini Building 374 Pieces	$139.99 +64.7%
	(US) Harry Potter Diagon Alley Micro 40289 Ollivander Wand Shop City Quidditch E	$139.99 +64.7%
	(AT) Harry Potter Diagon Alley - Winkelgasse 40289 - NEU & OVP p.z. 41043 75978	$145.05 +70.6%
	(US) NEW Lego DIAGON ALLEY SET 40289 Factory Sealed 2018 Promotional Set Retired	$149.00 +75.3%
	(US) 40289 Harry Potter Diagon Alley Mini Building 374 Pieces	$158.00 +85.9%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the last 3 months of new/sealed 40289 Diagon Alley.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40289 Diagon Alley.

Minifigs

Diagon Alley contains 1 minifig. The minifig is unique to this set.

Sets in Harry Potter / Promotional


	Harry Potter Coca Cola Gift Set Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces 540 Availability Retired Buy this set at Bricklink	promotional Value $474.80 Annual growth 3.4% I own this set I want this set

	30628 Monster Book of Monsters Theme / Subtheme Harry Potter / Promotional Year 2020 Pieces / Minifigs 316 / 1 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $19.99 Value $38.00 Growth 90.1% Annual growth 25.0% I own this set I want this set

	40577 Hogwarts Grand Staircase Theme / Subtheme Harry Potter / Promotional Year 2022 Pieces / Minifigs 218 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $47.30 Annual growth 2.3% I own this set I want this set

	40452 Hogwarts Gryffindor Dorms Theme / Subtheme Harry Potter / Promotional Year 2021 Pieces / Minifigs 148 / 2 Availability Retired Buy this set at eBay StockX Bricklink	promotional Value $64.99 Annual growth 10.0% I own this set I want this set

	6385434 Golden Snitch Theme / Subtheme Harry Potter / Promotional Year 2018 Pieces 35 Availability Retired Buy this set at Bricklink	promotional Value $10.92 Annual growth 10.4% I own this set I want this set

	5005254 Harry Potter Minifigure Collection Theme / Subtheme Harry Potter / Promotional Year 2018 Pieces / Minifigs 25 / 4 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $7.99 Value $32.72 Growth 309.5% Annual growth 16.9% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 3 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 23 / 4 Availability Retired Buy this set at Bricklink	promotional Value $921.92 Annual growth 14.7% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 4 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 23 / 5 Availability Retired Buy this set at Bricklink	promotional Value $61.70 Annual growth 7.1% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 1 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 20 / 4 Availability Retired Buy this set at Bricklink	promotional Value $35.49 Annual growth 19.6% I own this set I want this set

	Harry Potter Minifigure Collection Gallery 2 Theme / Subtheme Harry Potter / Promotional Year 2002 Pieces / Minifigs 17 / 4 Availability Retired Buy this set at Bricklink	promotional Value $38.23 Annual growth 20.0% I own this set I want this set

	San Diego Comic-Con Harry Potter Minifigure Theme / Subtheme Harry Potter / Promotional Year 2011 Pieces 5 Availability Retired Buy this set at eBay	promotional Value $18.00 Annual growth 9.8% I own this set I want this set

	San Diego Comic-Con Voldemort Minifigure Theme / Subtheme Harry Potter / Promotional Year 2011 Pieces 5 Availability Retired Buy this set at eBay	promotional Value $160.72 Annual growth 17.6% I own this set I want this set

	Golden Snitch Theme / Subtheme Harry Potter / Promotional Year 2019 Availability Retired Buy this set at eBay	promotional Value $16.20 Annual growth 4.8% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40289-1

Name

Diagon Alley

Theme

Harry Potter

Subtheme

Promotional

Year

2018

Released

November 9, 2018

Retired

November 21, 2018

Availability

Retired

Pieces

374

Minifigs

1 (Value $60.00)

(All unique)

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$85.00

Annual growth

+18.43% Decreasing

Future growth

+11.06% (2-3 year outlook)

Used

Value

$63.00

Range

$59.95 - $75.60

Quick Buy

eBay

Buy

Lowest price

$70.00

Highest price

$158.00

Amazon

Buy

Price

Check

Bricklink

Buy

Lowest price

$72.99

Highest price

$93.80

*Listings are for new/sealed sets.

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Set Predictions

1 year forecast

$93.65

5 year forecast

$122.71

$119

$127

40289 Diagon Alley is estimated to be worth between $119 - $127 in 5 years (new/sealed).

Set Facts

It includes a Mr. Ollivander minifigure with a wand.
This set was a free promotion item in LEGO stores and LEGO.com online with qualified purchases of $99 or more.
Diagon Alley was designed by LEGO designer Justin Ramsden.

Barcodes

UPC

673419286855

EAN

5702016122947

Diagon Alley Reviews

42 reviews

5.0

Collectors

Investors

Jay’s Brick Blog

“If you were on the fence about this set, I cannot recommend this set enough. It’s a great display piece, fun to build and isn’t too cost-prohibitive as its essentially free! As the set contains 374 pieces, it’s definitely one of the more substantial promotional sets, even if... More those 374 pieces are mostly studs and plates.”

Full review at jaysbrickblog.com

True North Bricks

“As a freebie, Diagon Alley is worth it for the bricks, but mostly for the Minifigure of Mr. Ollivander. If it had not been free, it still would have been a good value set. But, I would not have paid for it. I am not impressed with the look of the micro-build.”

Full review at truenorthbricks.com

The Brick Fan

“If you're a LEGO Harry Potter fan, there's no question if you want to pick up the LEGO Harry Potter Diagon Alley (40289) or not. It's a pretty fun build to pass the time but the details are somewhat limited because it is in the microscale scale. That doesn't mean there... More aren't details with the set. For me, the best one is in front of Weasleys' Wizard Wheezes and the printed cobblestone tiles. The exclusive minifigure of Mr. Ollivander is also a bonus.”

Full review at www.thebrickfan.com

Subtheme Analysis

Harry Potter / Promotional

Sets

Years

2002 - 2022

Annual growth

+8.94% (this set +18.43%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Diagon Alley currently ranks #4 out of the top most owned sets in Harry Potter Promotional.

#1Monster Book of Monsters

#2Hogwarts Gryffindor Dorms

#3Hogwarts Grand Staircase

#4Diagon Alley

#5Harry Potter Minifigure Collection

#6Golden Snitch

#7Golden Snitch

#8San Diego Comic-Con Voldemort Minifigure

About Harry Potter Promotional

LEGO Harry Potter is a LEGO theme licensed from Warner Bros. and based on the book series by J. K. Rowling. Harry Potter was initially introduced in 2001 and released sets with each of the 8 movies. Each theme contained a subtheme that directly related to each of the films in the franchise.

Promotional was introduced in 2002 and currently consists of 14 sets. As of today, Harry Potter Minifigure Collection Gallery 3 is the most valuable Promotional set with an estimated new/factory sealed value of $922.

Recreate the magic of Diagon Alley™ with this magical LEGO® micro build featuring Gringotts™ Bank, Ollivanders™ Wand Shop, Flourish and Blotts, Quality Quidditch™ Supplies and Weasleys’ Wizard Wheezes, plus a Mr. Ollivander minifigure with a wand.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning Model

Value (today)

$85.00

Value (in a year)

$98.32

Value (in 2 years)

$108.53

Accuracy

0.962500 Very high

Statistical Model

Value (today)

$93.03

Value (in a year)

(Possible plateau)

Value (in two years)

(Possible plateau)

Accuracy

0.243771 Very low

Used

Machine Learning Model

Value (today)

$63.00

Value (low range)

$59.95

Value (high range)

$75.60

Accuracy

0.907500 High

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