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41028 LEGO Friends Emma's Lifeguard Post thumbnail image

41028 LEGO Friends Emma's Lifeguard Post
Images 5Description 
41028 LEGO Friends Emma's Lifeguard Post
  • Emma's Lifeguard Post thumbnail
  • Emma's Lifeguard Post thumbnail
  • Emma's Lifeguard Post thumbnail
  • Emma's Lifeguard Post thumbnail
  • Emma's Lifeguard Post thumbnail

LEGO 41028 Emma's Lifeguard Post is a Friends set valued at $13 for new and sealed sets, up 31% from an original retail price of $9.99. The set retired in June 2015 with annual appreciation averaging 3.90% since. On the used market, values range from $5 to $7 based on condition. Secondary market prices for new and sealed sets typically fall between $13 and $15.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Emma's Lifeguard Post since October 2021. Very high accuracy
LEGO 41028 Emma's Lifeguard Post is a Friends Summer set released in 2014, containing 78 pieces and 1 mini-doll. It includes an Emma mini-doll and a dolphin, with a lifeguard post featuring green and red flags, a separate flag post, and a first aid kit. Accessories comprise binoculars, a rescue can, orange swim flippers, a sandcastle with a pink parasol, and a red bucket. The set depicts a small beach rescue scene centered on Emma’s lookout and shoreline details.

A new and sealed Emma's Lifeguard Post is currently valued at around $13, with annual growth of 2.6% that is expected to level off to around 2.0% in the coming year. The average used price is $6 for those in good overall condition. Based on current trends, this set could be valued near $13 within the next year. The 1 included mini-doll figure account for approximately 27% of the set's total value. The set was available for 17 months, from January 2014 to June 2015.
All regions

For Sale (New/Sealed)

 (US) FRIENDS: Emma's Lifeguard Post (41028)
BrickEconomy Choice
$10.00
(DK) BrickLink store MY OWN STORE $10.56
-19.6%
(US) Friends Emma Lifeguard Post 41028 brand new $11.69
-11.0%
(US) FRIENDS: Emma's Lifeguard Post (41028) $11.99
-8.7%
(US) Friends: Emma's Lifeguard Post (41028) Brand New & Factory Sealed $11.99
-8.7%
(US) BrickLink store AJM'S Bricks $12.00
-8.6%
(US) NEW LEGO Friends 41028 Emma's Lifeguard Post TOWER stand dolphin sand castle $12.99
-1.1%
(US) Friends Emma's Lifeguard Post #41028 - Brand New & Sealed (RETIRED) $12.99
-1.1%
(US) BrickLink store M&M Collection $13.00
-1.0%
(US) BrickLink store HerbJ Bricks $13.00
-1.0%
(US) Amazon listing for Emma's Lifeguard Post $13.79
+5.0%
(US) Friends Emma's Lifeguard Post (41028) NISB $14.00
+6.6%
(US) Slight shelf wear. $14.00
+6.6%
(US) FRIENDS EMMA'S LIFEGUARD POST (41028) - RETIRED - NEW IN FACTORY SEALED BOX $14.99
+14.2%
Show 24 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 41028 Emma's Lifeguard Post.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 41028 Emma's Lifeguard Post.

Mini-doll figures

Emma's Lifeguard Post contains 1 mini-doll figure. The mini-doll figure is exclusive to this set.
frnd063
Emma
Emma from Friends in dark pink shorts, bikini top, with a bow and whistle - frnd063
Exclusive
Value $3.60

Sets in Friends / Summer

42673 Family Vacation Beach Resort

Theme / Subtheme Friends / Summer
Year 2025
Pieces / Mini-doll figures 1,140 / 6
Availability Retail
42673 LEGO Friends Family Vacation Beach Resort
Retail $129.99
Available at retail

41430 Summer Fun Water Park

Theme / Subtheme Friends / Summer
Year 2020
Pieces / Mini-doll figures 1,001 / 4
Availability Retired
41430 LEGO Friends Fun Water Park
Retail $99.99
Value $137.88
Growth  +37.9%
Annual growth 4.4%

42630 Heartlake City Water Park

Theme / Subtheme Friends / Summer
Year 2024
Pieces / Mini-doll figures 814 / 4
Availability Retired
42630 LEGO Friends Heartlake City Water Park
Retail $79.99
Value $100.81
Growth  +26.0%

41702 Canal Houseboat

Theme / Subtheme Friends / Summer
Year 2022
Pieces / Mini-doll figures 737 / 4
Availability Retired
41702 LEGO Friends Canal Houseboat
Retail $79.99
Value $74.13

42664 Travel Boat Adventure

Theme / Subtheme Friends / Summer
Year 2025
Pieces / Mini-doll figures 685 / 4
Availability Retail
42664 LEGO Friends Travel Boat Adventure
Retail $79.99
Available at retail

41015 Dolphin Cruiser

Theme / Subtheme Friends / Summer
Year 2013
Pieces / Mini-doll figures 612 / 3
Availability Retired
41015 LEGO Friends Dolphin Cruiser
Retail $69.99
Value $143.59
Growth  +105.2%
Annual growth 4.1%

41317 Sunshine Catamaran

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 603 / 3
Availability Retired
41317 LEGO Friends Sunshine Catamaran
Retail $69.99
Value ~$69.99

41313 Heartlake Summer Pool

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 589 / 2
Availability Retired
41313 LEGO Friends Heartlake Summer Pool
Retail $49.99
Value $58.16
Growth  +16.3%
Annual growth 3.2%

41339 Mia's Camper Van

Theme / Subtheme Friends / Summer
Year 2018
Pieces / Mini-doll figures 488 / 2
Availability Retired
41339 LEGO Friends Mia's Camper Van
Retail $54.99
Value $75.68
Growth  +37.6%
Annual growth 6.1%

41374 Andrea's Pool Party

Theme / Subtheme Friends / Summer
Year 2019
Pieces / Mini-doll figures 468 / 2
Availability Retired
41374 LEGO Friends Andrea's Pool Party
Retail $49.99
Value $58.59
Growth  +17.2%
Annual growth 4.3%

41008 Heartlake City Pool

Theme / Subtheme Friends / Summer
Year 2013
Pieces / Mini-doll figures 423 / 2
Availability Retired
41008 LEGO Friends Heartlake City Pool
Retail $39.99
Value $57.29
Growth  +43.3%
Annual growth 4.7%

41720 Water Park

Theme / Subtheme Friends / Summer
Year 2022
Pieces / Mini-doll figures 373 / 2
Availability Retired
41720 LEGO Friends Water Park
Retail $49.99
Value $64.71
Growth  +29.4%
Annual growth 8.8%

41037 Stephanie's Beach House

Theme / Subtheme Friends / Summer
Year 2014
Pieces / Mini-doll figures 369 / 2
Availability Retired
41037 LEGO Friends Stephanie's Beach House
Retail $39.99
Value $64.45
Growth  +61.2%
Annual growth 4.4%

41316 Andrea's Speedboat Transporter

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 309 / 2
Availability Retired
41316 LEGO Friends Andrea's Speedboat Transporter
Retail $29.99
Value $31.50
Growth  +5.0%
Annual growth 1.3%

41716 Stephanie's Sailing Adventure

Theme / Subtheme Friends / Summer
Year 2022
Pieces / Mini-doll figures 304 / 3
Availability Retired
41716 LEGO Friends Stephanie's Sailing Adventure
Retail $39.99
Value $39.85

41034 Summer Caravan

Theme / Subtheme Friends / Summer
Year 2014
Pieces / Mini-doll figures 297 / 2
Availability Retired
41034 LEGO Friends Caravan
Retail $29.99
Value $31.75
Growth  +5.9%
Annual growth 2.0%

41315 Heartlake Surf Shop

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 186 / 1
Availability Retired
41315 LEGO Friends Heartlake Surf Shop
Retail $19.99
Value $22.00
Growth  +10.1%
Annual growth 1.5%

42658 Unicorn & Flamingo Pool Party

Theme / Subtheme Friends / Summer
Year 2025
Pieces / Mini-doll figures 99 / 2
Availability Retail
42658 LEGO Friends Unicorn & Flamingo Pool Party
Retail $9.99
Available at retail

41010 Olivia's Beach Buggy

Theme / Subtheme Friends / Summer
Year 2013
Pieces / Mini-doll figures 94 / 1
Availability Retired
41010 LEGO Friends Olivia's Beach Buggy
Retail $9.99
Value $14.39
Growth  +44.0%
Annual growth 2.6%

41306 Mia's Beach Scooter

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 87 / 1
Availability Retired
41306 LEGO Friends Mia's Beach Scooter
Retail $9.99
Value $25.30
Growth  +153.3%
Annual growth 6.3%

41090 Olivia's Garden Pool

Theme / Subtheme Friends / Summer
Year 2015
Pieces / Mini-doll figures 82 / 1
Availability Retired
41090 LEGO Friends Olivia's Garden Pool
Retail $9.99
Value $16.99
Growth  +70.1%
Annual growth 3.0%

3931 Emma's Splash Pool

Theme / Subtheme Friends / Summer
Year 2012
Pieces / Mini-doll figures 43 / 1
Availability Retired
3931 LEGO Friends Emma's Splash Pool
Retail $5.99
Value $10.39
Growth  +73.5%
Annual growth 6.9%

30401 Pool Foam Slide

Theme / Subtheme Friends / Summer
Year 2017
Pieces / Mini-doll figures 40 / 1
Availability Retired
30401 LEGO Friends Pool Foam Slide
Retail $5.99
Value $12.78
Growth  +113.4%
Annual growth 5.4%

30108 Summer Picnic

Theme / Subtheme Friends / Summer
Year 2013
Pieces / Mini-doll figures 33 / 1
Availability Retired
30108 LEGO Friends Picnic
promotional
Value $4.00
Annual growth 2.2%

30114 Andrea's Beach Lounge

Theme / Subtheme Friends / Summer
Year 2014
Pieces / Mini-doll figures 29 / 1
Availability Retired
30114 LEGO Friends Andrea's Beach Lounge
promotional
Value $7.50
Annual growth 11.6%

My Collection

Emma's Lifeguard Post Reviews

27 reviews
4.6
Collectors
Investors
“This building set comes with lots of accessories and detail that enhance the imaginative beach play for kids. ”
Full review at ttpm.com
Brickipedia
“The main structure of the set is a lifeguard post built on two base plates - medium blue and light tan decorated by transparent blue cheese pieces resembling waves, which represent the seashore. The post is mainly white and its steep roof is lavender. The upper platform is... More made of a red plate and can be accessed by a mini-doll by using red ladder assembled on the side of the post. The platform is secured by a railing made of a lavender 1x6 tile and decorated by a red flag and a pink basket, where swimming fins can be stored.”
Full review at brickipedia.fandom.com

About Friends Summer

The LEGO Friends Summer subtheme encompasses sets focused on beach and summer activities in Heartlake City. Notable sets include 41316 Andrea's Speedboat Transporter (2017), which features a speedboat, a trailer, and a beach scene; 41317 Sunshine Catamaran (2017), a large catamaran with various leisure facilities; and 41347 Heartlake City Resort (2018), a comprehensive resort complex with a monorail, water slide, and various recreational amenities. These sets highlight summer vacations and water-based fun, reflecting the diverse interests and adventures of the Friends characters during the summer season.

Summer currently consists of 27 sets that as of now has run from 2012 to 2025. As of today, 41015 Dolphin Cruiser is the most valuable Summer set with an estimated new/factory sealed value of $144.
Summary
Friends Summer Emma's Lifeguard Post set 41028 was released on January 2, 2014, retailing for $10, it has since been retired. New, unopened sets are valued at $13, used ones can be found for $6.
Read more
LEGO.com-icon-yellow.png This is a description taken from LEGO.com. Do not modify it. (visit this item's product page)
Help Emma keep the Heartlake City swimmers safe at her Lifeguard Post!

Keep swimmers safe with Emma’s Lifeguard Post. Watch the waves and decide which flag to raise. If it’s red, it’s dangerous and if it’s green, it’s safe. You decide! Then put up the pink parasol and play with the fun accessories like the sand castle and the bucket and spade. Later on, put on the swim flippers and have fun with the playful dolphin! Includes Emma mini-doll figure with assorted accessories and a dolphin.

Includes Emma mini-doll figure and a dolphin
Features lifeguard post with green and red flags, flag post and a first aid kit
Accessories include binoculars, rescue can, orange swim flippers, sandcastle with pink parasol and a red bucket
Raise the red flag to warn the bathers of stormy waters
Help Emma build a fun sandcastle when she’s off duty
Watch the playful dolphin swim...
Description provided by LEGO©