1. Sets
  2. Friends
  3. Heartlake City
41427 LEGO Friends Heartlake City Emma's Fashion Shop thumbnail image

41427 LEGO Friends Heartlake City Emma's Fashion Shop
Images 5Description 
41427 LEGO Friends Heartlake City Emma's Fashion Shop
  • Emma's Fashion Shop thumbnail
  • Emma's Fashion Shop thumbnail
  • Emma's Fashion Shop thumbnail
  • Emma's Fashion Shop thumbnail
  • Emma's Fashion Shop thumbnail

LEGO 41427 Emma's Fashion Shop is a Friends set valued at $50 for new and sealed sets, up 66% from an original retail price of $29.99. The set retired in November 2021 with annual appreciation averaging 6.23% since. Used copies are valued between $17 and $26 depending on condition. Secondary market prices for new and sealed sets typically fall between $40 and $68. Momentum for the set is level at the moment, despite faster growth than similar sets.

Emma's Fashion Shop Value (New/Sealed)

This chart represents the current new/sealed value of the set Emma's Fashion Shop since November 2021. Very high accuracy
LEGO 41427 Emma's Fashion Shop is a Friends Heartlake City set released in 2020, containing 343 pieces and 2 mini-doll figures. The two-story build combines a ground-floor fashion store with Emma’s upstairs design studio, which can be removed for access to the shop below. Features include a style spinner for mix-and-match outfits, a rotating changing room with a reflective mirror, and a studio area with a sofa, sewing station, and balcony. The set includes named characters Emma and Andrea.

At around $50 for a sealed copy, Emma's Fashion Shop has averaged 6.2% a year since retirement. Our forecast sees it reaching about $60 within five years. The average used price is $22 for those in good overall condition. The 2 included mini-doll figures account for approximately 10% of the set's total value. New and sealed listings currently range from $46 to $70. The set was available for 17 months, from June 2020 to November 2021.
All regions

For Sale (New/Sealed)

 (US) FRIENDS: Emma's Fashion Shop (41427)
BrickEconomy Choice
$34.95
(US) Friends Emma's Fashion Shop Set 41427 Sealed NEW $41.99
-15.5%
(US) FRIENDS: Emma's Fashion Shop (41427) $44.99
-9.5%
(US) Emma's Fashion Shop LEGO Friends (41427) $44.99
-9.5%
(US) Friends Emma's Fashion Shop Set 41427 Retired $45.25
-9.0%
(US) Friends 41427: Emma's Fashion Shop (Brand New / Sealed) RETIRED $45.99
-7.5%
(US) Emma's Fashion Shop LEGO Friends (41427) $47.59
-4.3%
(US) FRIENDS EMMA'S FASHION SHOP 41427...SEALEDNEWFREE SHIPPING $48.95
-1.5%
(AU) Friends - Emma's Fashion Shop #41427 BNIB 2020 Release $48.96
-1.5%
(US) 41427 FRIENDS EMMA'S FASHION SHOP..SEALEDNEWFREE SHIPPING $49.99
+0.6%
(US) Emma's Fashion Shop LEGO Friends 41427 NIB $49.99
+0.6%
(US) - FRIENDS #41427 EMMA'S FASHION SHOP - 343 pieces - Ages 6 - 12 years $53.99
+8.6%
(US) FRIENDS EMMA'S FASHION SHOP 343 PCS 41427 NIB 2020 RETIRED $57.60
+15.9%
(US) SEALED LEGO Friends Emmas Fashion Shop 41427 $59.50
+19.7%
Picked for your regionShow 4 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 41427 Emma's Fashion Shop.

Sale Trends

This chart shows the sales trends of new/sealed 41427 Emma's Fashion Shop.

Market Momentum

Neutral
Since retirement, 41427 Emma's Fashion Shop has eased over the last three months. This pullback sits against a year of strong growth that has outpaced similar retired Friends Heartlake City sets. It remains one of the most followed Friends sets in our data.
SupplyTypical for Friends
Listings steady this month
12 months agoToday
Growth vs peers+9% typical for Heartlake City
+20% over the past year
12 months agoToday
Outlook:7% bearish·75% neutral·18% bullish
Why it's moving, signals and outlook

Emma's Fashion Shop Mini-doll figures

Emma's Fashion Shop contains 2 mini-doll figures.
frnd296
Andrea
Andrea from Friends theme wearing a black top with gold mesh and a dark pink skirt - frnd296
2 sets
Value $2.36
frnd374
Emma
Emma from LEGO Friends wearing a light aqua skirt, coral wrap top, and dark blue shoes - frnd374
2 sets
Value $2.50

Compared with other Heartlake City sets

What lifts Emma's Fashion Shop here is that its past year was stronger than that of similar sets.

#11 of 56
By growth since retail, +66%
+0%+163%
In the top quarter of the group.
$0.14 a piece
New and sealed value per piece
This set
$0.14
Typical
$0.14
Close to the group's typical value per piece.
#23 of 41
Used value as a share of new, 44%
17%74%
In the bottom half of the group.
#18 of 58 retired
Wanted for each member who owns it
This set
Typical
About 50% above the rate of the group's retired sets.
Top sets by growthSince retail
13188 Heartlake Vet+163%
241394 Heartlake City Hospital+150%
341747 Heartlake City Community Kitchen+136%
1141427 Emma's Fashion Shop+66%

Sets in Friends / Heartlake City

41684 Heartlake City Grand Hotel

Theme / Subtheme Friends / Heartlake City
Year 2021
Pieces / Mini-doll figures 1,308 / 4
Availability Retired
41684 LEGO Friends Heartlake City Grand Hotel
Retail $99.99
Value $161.91
Growth  +61.9%
Annual growth 10.3%

41450 Heartlake City Shopping Mall

Theme / Subtheme Friends / Heartlake City
Year 2021
Pieces / Mini-doll figures 1,032 / 6
Availability Retired
41450 LEGO Friends Heartlake City Shopping Mall
Retail $99.99
Value $154.04
Growth  +54.1%
Annual growth 5.6%

41379 Heartlake City Restaurant

Theme / Subtheme Friends / Heartlake City
Year 2019
Pieces / Mini-doll figures 624 / 3
Availability Retired
41379 LEGO Friends Heartlake City Restaurant
Retail $59.99
Value $64.98
Growth  +8.3%
Annual growth 1.4%

41682 Heartlake City School

Theme / Subtheme Friends / Heartlake City
Year 2021
Pieces / Mini-doll figures 605 / 3
Availability Retired
41682 LEGO Friends Heartlake City School
Retail $59.99
Value $98.70
Growth  +64.5%
Annual growth 11.7%

41394 Heartlake City Hospital

Theme / Subtheme Friends / Heartlake City
Year 2020
Pieces / Mini-doll figures 379 / 3
Availability Retired
41394 LEGO Friends Heartlake City Hospital
Retail $49.99
Value $124.85
Growth  +149.7%
Annual growth 12.2%

41366 Olivia's Cupcake Cafe

Theme / Subtheme Friends / Heartlake City
Year 2019
Pieces / Mini-doll figures 335 / 2
Availability Retired
41366 LEGO Friends Heartlake City Olivia's Cupcake Cafe
Retail $34.99
Value $36.36
Growth  +3.9%

41365 Emma's Art Studio

Theme / Subtheme Friends / Heartlake City
Year 2019
Pieces / Mini-doll figures 235 / 2
Availability Retired
41365 LEGO Friends Heartlake City Emma's Art Studio
Retail $29.99
Value $44.45
Growth  +48.2%
Annual growth 3.0%

41391 Heartlake City Hair Salon

Theme / Subtheme Friends / Heartlake City
Year 2020
Pieces / Mini-doll figures 235 / 2
Availability Retired
41391 LEGO Friends Heartlake City Hair Salon
Retail $19.99
Value $32.49
Growth  +62.5%
Annual growth 7.3%

41362 Heartlake City Supermarket

Theme / Subtheme Friends / Heartlake City
Year 2019
Pieces / Mini-doll figures 140 / 2
Availability Retired
41362 LEGO Friends Heartlake City Supermarket
Retail $29.99
Value $39.99
Growth  +33.3%
Annual growth 2.6%

Emma's Fashion Shop Questions

What does LEGO 41427 Emma's Fashion Shop sell for now?

Sealed in its box, Emma's Fashion Shop is valued at $50, with most sales landing between $40 and $68. On the used market, expect to pay around $22.

Can you still buy LEGO 41427 Emma's Fashion Shop from LEGO?

No. Emma's Fashion Shop retired in November 2021, having been in production for 17 months, about as long as the typical Heartlake City set. Sealed copies are now found only on the secondary market, so the price follows what collectors will pay.

Is LEGO 41427 Emma's Fashion Shop worth more than it cost?

Yes. Emma's Fashion Shop has gained 66% on its original retail price of $29.99, about 6.2% a year. That beats the Heartlake City average of 4.1% a year by a clear margin.

Will LEGO 41427 Emma's Fashion Shop go up in value?

Our forecast says yes. By this time next year, the forecast has Emma's Fashion Shop near $51, about 3% more than today. The short-term market reading is neutral. The market signals are balanced for now. Forecasts are estimates, not guarantees.

How many pieces and mini-doll figures are in LEGO 41427 Emma's Fashion Shop?

The set contains 343 pieces ($0.09 a piece at its retail price), with 2 mini-doll figures: Andrea and Emma. Their combined value is about $4.86, about 10% of what the set is worth. Emma is the most valuable at $2.50.

Top lists

My Collection

Emma's Fashion Shop Reviews

18 reviews
4.7
Collectors
Investors
Brickset
“This set is what I'd call a typical Friends set. It's focused on shopping, which is the case for a lot of Friends sets. It highlights one of the Friends' interests, in this case Emma and design (clothes, for this shop). In that respect, the set doesn't offer much new than... More what's been provided in other years for similar stores. However, considering the target audience for this set isn't likely to have been familiar with Friends sets from a few years ago, this likely fills that need.”
Full review at brickset.com
Heartlake Times
“This set gives us an interesting building experience, a chance to build separate items, to play, and to arrange. This is how a LEGO shop should be. Plus, it's lovely to look at sitting in front of you -- and will look great next to any other Friends shops.”
Full review at heartlaketimes.blogspot.com
“Emma's Fashion Shop was challenging and very engaging for my daughter to build. She was so engrossed throughout and loved every moment of building it. She was so pleased with the final result and loves having her set build up and playing with it. I highly recommend it as a... More great buy!”
Full review at www.lego.com

About Friends Heartlake City

Heartlake City is the central setting for the LEGO Friends theme, offering a vibrant and detailed backdrop for various activities and adventures. This fictional city features a wide range of locations, including cafes, resorts, amusement parks, and water parks, all designed to promote imaginative play and storytelling. Each set within Heartlake City includes mini-doll figures and numerous accessories, reflecting the diverse interests and dynamic lifestyles of the Friends characters. The city's detailed environments encourage creativity, friendship, and exploration, making it a beloved theme among LEGO fans.

Heartlake City consists of 75 sets that ran from 2012 to 2027. As of today, 41318 Heartlake Hospital is the most valuable Heartlake City set with an estimated new/sealed value of $214.
Summary
Friends Heartlake City Emma's Fashion Shop set 41427 was released in June 2020, retailing for $30, but has since been retired. New, unopened Emma's Fashion Shop sets are valued at $50, while used sets can be found for $22 in good condition.
Read more
Get a value badge
Show this set's value on your website or blog.
Kids with a passion for fashion and dressing up are going to love Emma’s Fashion Shop (41427). Set over 2 floors, this feature-packed playset houses a fashion store where kids can help the mini-dolls choose a new look courtesy of a cool style spinner that lets them mix and match outfits. Kids can then dress them in the neat rotating changing room, complete with reflective mirror.

Designed for fun!
Budding fashionistas can play out their designer dreams in the Emma's studio where there's a sofa area where the clothing creations are dreamt up over a cup of coffee. The studio also has a sewing area and a balcony. Kids can also remove the studio for easy access to the shop below. Or two friends can play in the 2 areas at the same time!

Realistic role-play adventures
Heartlake City sets offer youngsters an exciting build-and-play experience. Introduce your little builder to the world of LEGO® Friends, where Stephanie, Mia, Emma, Olivia and Andrea are waiting to welcome any child...
Description provided by LEGO©