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Sets
Friends
Value Packs
Heartlake Value Pack

66539 LEGO Friends Heartlake Value Pack

Name: LEGO Friends Heartlake Value Pack
Brand: LEGO
SKU: 66539-1
Availability: InStock
Rating: 4.5 (29 reviews)

Images 2

LEGO 66539 Heartlake Value Pack is a Friends set currently valued at $72 for new and sealed sets. Annual appreciation has averaged 2.78% since release. On the used market, values range from $60 to $68 based on condition.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Heartlake Value Pack since June 2016. Very high accuracy

LEGO 66539 Friends Heartlake Value Pack is a LEGO Friends multipack released in 2016. It combines three Heartlake City sets: 41110 Birthday Party, 41116 Olivia’s Exploration Car, and 41119 Heartlake Cupcake Café. The collection focuses on friendship, creativity, and community activities, featuring a party setting with pets, a science-themed exploration vehicle, and a café with detailed interior and outdoor seating. Each model includes mini-doll figures and themed accessories, offering a diverse representation of Heartlake City life. The sets are individually boxed within a single outer package for retail sale.

A new and sealed Heartlake Value Pack is currently valued at around $72, with annual growth of 1.9% that is expected to level off to around 1.4% in the coming year. The average used price is $60 for those in good overall condition. Based on current trends, this set could be valued near $73 within the next year. Recent market trends show a period of price correction, with values declining over the past year.

Heartlake Value Pack consists of the following 3 sets:

41110 Birthday Party
41116 Olivia's Exploration Car
41119 Heartlake Cupcake Cafe

All regions

All regions 3
United States 1

For Sale (New/Sealed)

	(US) eBay listing for Heartlake Value Pack	$69.91 -3.0%
	(DK) BrickLink store GammaBricks	$70.41 -2.3%
	(DK) Box has light wear.	$77.91 +8.1%

All regions

All regions 2
United States 1
European Union 1

For Sale (Used)

	(US) Used - eBay listing for 66539 Heartlake Value Pack	$59.82
	(NL) Used - <BR>Complete WITH instuctions. WITH boxes. NO extra parts	$63.88

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 66539 Heartlake Value Pack.

Contained Sets


	41119 Heartlake Cupcake Cafe Theme / Subtheme Friends / Heartlake City Year 2016 Pieces / Mini-doll figures 439 / 2 Availability Retired Buy this set at Amazon eBay	Retail $39.99 Value $53.88 Growth +34.7% Annual growth 3.4% I own this set I want this set

	41110 Birthday Party Theme / Subtheme Friends / Party Year 2016 Pieces / Mini-doll figures 191 / 1 Availability Retired Buy this set at Amazon eBay	Retail $19.99 Value $25.36 Growth +26.9% Annual growth 2.5% I own this set I want this set

	41116 Olivia's Exploration Car Theme / Subtheme Friends / Traffic Year 2016 Pieces / Mini-doll figures 185 / 1 Availability Retired Buy this set at Amazon eBay	Retail $14.99 Value $24.76 Growth +65.2% Annual growth 4.2% I own this set I want this set

Sets in Friends / Value Packs


	66526 Super Pack 3-in-1 Theme / Subtheme Friends / Value Packs Year 2015 Pieces 1,065 Availability Retired Buy this set at eBay	Retail $59.99 Value $311.14 Growth +418.7% Annual growth 10.1% I own this set I want this set

	66455 Super Pack 3-in-1 Theme / Subtheme Friends / Value Packs Year 2013 Pieces 844 Availability Retired Buy this set at Bricklink	Retail $99.99 Value $179.16 Growth +79.2% Annual growth 4.6% I own this set I want this set

	66806 Explore Outdoors Gift Set Theme / Subtheme Friends / Value Packs Year 2025 Pieces 521 Availability Retail Buy this set at LEGO eBay	Retail $25.00 Available at retail I own this set I want this set

	66435 Super Pack 4-in-1 Theme / Subtheme Friends / Value Packs Year 2012 Pieces 495 Availability Retired Buy this set at Bricklink	Retail $95.99 Value $119.16 Growth +24.1% Annual growth 1.6% I own this set I want this set

	66673 Animal Gift Set Theme / Subtheme Friends / Value Packs Year 2021 Pieces 431 Availability Retired Buy this set at Amazon eBay	Retail $39.97 Value $44.52 Growth +11.4% Annual growth 2.2% I own this set I want this set

	66478 Super Pack 3-in-1 Theme / Subtheme Friends / Value Packs Year 2014 Pieces 423 Availability Retired Buy this set at eBay	Retail $39.99 Value $64.35 Growth +60.9% Annual growth 3.5% I own this set I want this set

	5003097 Friends Collection 1 Theme / Subtheme Friends / Value Packs Year 2014 Pieces 412 Availability Retired	Retail $57.97 Value $89.12 Growth +53.7% Annual growth 3.7% I own this set I want this set

	66434 Super Pack 3-in-1 Theme / Subtheme Friends / Value Packs Year 2012 Pieces 358 Availability Retired Buy this set at Bricklink	Retail $79.99 Value $143.19 Growth +79.0% Annual growth 4.2% I own this set I want this set

	66537 3-in-1 Super Pack Theme / Subtheme Friends / Value Packs Year 2016 Pieces 350 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $34.99 Value $91.02 Growth +160.1% Annual growth 10.2% I own this set I want this set

	66497 Animals Christmas Party Super Pack Theme / Subtheme Friends / Value Packs Year 2013 Pieces 328 Availability Retired Buy this set at Bricklink	Retail $29.99 Value $79.99 Growth +166.7% Annual growth 7.8% I own this set I want this set

	66773 Friends Play Day 3-in-1 Gift Set Theme / Subtheme Friends / Value Packs Year 2023 Pieces / Mini-doll figures 322 / 6 Availability Retired Buy this set at eBay	Retail $44.97 Value $39.99 I own this set I want this set

	66558 Super Pack 5 in 1 Theme / Subtheme Friends / Value Packs Year 2017 Pieces 16 Availability Retired Buy this set at Amazon eBay	Retail $49.99 Value $55.02 Growth +10.1% Annual growth 1.3% I own this set I want this set

	5005409 Friends Fun Kit Theme / Subtheme Friends / Value Packs Year 2017 Availability Retired	Retail $69.99 Value $109.02 Growth +55.8% Annual growth 5.1% I own this set I want this set

	5005553 LEGO Friends Easter Bundle Theme / Subtheme Friends / Value Packs Year 2018 Availability Retired	Retail $59.99 Value $78.25 Growth +30.4% Annual growth 3.3% I own this set I want this set

	5005829 Friends Easter Bundle Theme / Subtheme Friends / Value Packs Year 2019 Availability Retired	Retail $44.99 Value $78.21 Growth +73.8% Annual growth 8.0% I own this set I want this set

	66620 Super Pack 3-in-1 Theme / Subtheme Friends / Value Packs Year 2019 Availability Retired Buy this set at eBay Bricklink	Retail $54.99 Value $95.85 Growth +74.3% Annual growth 8.3% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

66539-1

Name

Heartlake Value Pack

Theme

Friends

Subtheme

Value Packs

Year

2016

Availability

Retired

Set Pricing

Retail price

$59.99

New/Sealed

Value

$72.07

Growth

+20.14%

Annual growth

+2.78% Decreasing

Rolling growth

--0.47% (Previous 12 months)

Future growth

+1.43% (2-3 year outlook)

90-day change

1.09%

Used

Value

$59.82

Range

$59.72 - $67.75

Quick Buy

eBay

Buy

Price (new)

$69.91

Price (used)

$59.82

Bricklink

Buy

Lowest price

$70.41 (DK)

Highest price

$77.91

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$72.07

1 year forecast

$72.64+0.79%

5 year forecast

$76.97+6.79%

$75

$79

66539 Heartlake Value Pack is projected to be valued between $75 - $79 within five years.

Insights

Released and retired as a Friends Value Packs SKU, Heartlake Value Pack draws some scarcity from a short retail window and regional distribution, and it appeals mainly to completionists while lacking exclusive mini-dolls or unique builds, which caps its upside despite mild post-retirement gains.

Set Facts

It contains a total of 759 pieces and six mini-doll figures including Olivia, Naomi, and other Heartlake City characters.
Each set retains its original packaging and instructions within the larger 66539 carton.
The Heartlake Value Pack was released mainly through select retail outlets as part of LEGO’s 2016 Friends promotional bundles.
This value pack consists of 3 sets (41110 Birthday Party, 41116 Olivia's Exploration Car and 41119 Heartlake Cupcake Cafe) and in total includes 815 pieces and 4 mini-doll figures.

Regional Retail Prices (LEGO.com/Store)

United States

$59.99

United Kingdom

£54.99

Canada

$74.99

Europe

€59.99

Australia

$89.99

Heartlake Value Pack Reviews

29 ratings

4.5

Collectors

Investors

Brickset

“This set seems to attempt to be a hybrid of the 3061 City Park Café and 41006 Downtown Bakery. I like the elements that have been combined. The other sets feel a little cramped for space compared to this one - I like the larger area that affords much more flexibility for... More play. The build is quite nice and I like that there have been a couple interesting elements added, such as the rotating multi level display in one of the windows.”

Full review at brickset.com

“There are lots of different stories that kids can make up with this birthday-themed set. It's got fun details that add to the imaginative play and makes a nice addition to a LEGO Friends collection, especially if you want to invite more LEGO Friends characters and their pets... More to the party.”

Full review at ttpm.com

Subtheme Analysis

Friends / Value Packs

Sets

Years

2012 - 2025

Annual growth

+3.53% (this set +2.78%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Heartlake Value Pack currently ranks #10 out of the top most owned sets in Friends Value Packs.

#1Friends Play Day 3-in-1 Gift Set

#2Animal Gift Set

#3Explore Outdoors Gift Set

#4Super Pack 5 in 1

#5Super Pack 3-in-1

#10Heartlake Value Pack

#11Super Pack 3-in-1

#12Super Pack 3-in-1

About Friends Value Packs

LEGO Friends Value Packs, also called Bonus Packs, are bundles that contain several LEGO sets in one offer. Typically, these contained sets are not available in retail with the main selling points of Value Packs is the inclusion of an exclusive model and a lower price when compared to individual purchases of the same sets.

Value Packs currently consists of 17 sets that as of now has run from 2012 to 2025. As of today, 66526 Super Pack 3-in-1 is the most valuable Value Packs set with an estimated new/factory sealed value of $311.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$72.07

Value (in a year)

$74.08

Value (in 2 years)

$76.09

Accuracy

0.960200 Very high

Statistical Model

Value (today)

$129.53

Value (in a year)

$135.31

Value (in two years)

$141.11

Accuracy

0.253519 Very low

Used

Machine Learning/AI Model

Value (today)

$59.82

Value (low range)

$59.72

Value (high range)

$67.75

Accuracy

0.905200 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

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