Set Facts
- The LEGO Speed Champions BMW M3 (E30) (77263) set is a brick-built version of the BMW M3 E30 touring car with a unique livery inspired by BMW's motorsport division.
- The model includes design details from the real car such as a square hood, a small front air intake and a rear wing.
- The set includes a BMW driver minifigure dressed in a BMW outfit and has functional wheels for racing play.
- Design teams visited BMW's Munich headquarters during developmen, a level of collaboration that shows in how consistently the livery reads across brick and steel.
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BMW M3 (E30) Reviews
“The LEGO BMW M3 consists of 358 pieces, including the obligatory minifigure, and features an unusually large number of printed elements. Based on the images, all the hood and roof tiles, the wheels, and several parts of the front and rear spoilers are printed, although... More naturally some stickers are still used as well.”
“The standout detail here is the paint scheme. For the first time, LEGO.com confirms, the two companies' design teams worked together to create a shared livery rather than LEGO simply licensing a BMW color scheme. The result is a geometric pattern in red, blue, black, and... More white drawn from M Motorsport heritage. The same graphics appear on a full-size E30 showcar that BMW will unveil publicly in Berlin on August 1 alongside the set launch.”
About Speed Champions BMW

Speed Champions is a LEGO theme introduced in 2015 that sets are semi-accurate models of iconic and exotic racing cars and supercars with authentic details of existing brands such as Ferrari, McLaren, Audi, Chevrolet, Ford, Mercedes-Benz, Bugatti and Porsche created using LEGO bricks in 6-wide studs, but later increased to 8-wide studs..
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Celebrate the 40th anniversary of a motoring icon with this LEGO Speed Champions BMW M3 (E30) (77263) building kit, a stunning gift idea for boys and girls ages 9 and up. For the first time, the designers of the LEGO Group and BMW have teamed up to create the unique livery with colors and graphics inspired by BMWs legendary motorsport division.
The toy vehicle features design details from the real-life version, including the square hood, small air intake on the front and rear wing that helped make it the most successful touring car of all time. Kids can role-play endless racing action with functional wheels and a realistic driver minifigure dressed in a BMW outfit.
Between races, showcase the authentic replica on a bookshelf, desk or nightstand as a cool room decor addition for kids and adult model collectors alike. And kids can build with confidence using the LEGO Builder app to zoom, rotate in 3D and track progress with easy-to-follow digital instructions. Set contains 358...
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