Daily Mail Distributed LEGO Sets

4 sets

30281 Micro Manager Battle

Theme / Subtheme The LEGO Movie / Promotional
Year 2014
Pieces / Minifigs 27 / 1
Availability Retired
30281 The LEGO Movie Micro Manager Battle
promotional
Value $10.31
Annual growth 7.1%

5002045 Pyjamas Emmet

Theme / Subtheme The LEGO Movie / Promotional
Year 2014
Pieces / Minifigs 4 / 1
Availability Retired
5002045 The LEGO Movie Pyjamas Emmet
promotional
Value $14.71
Annual growth 2.4%

30183 Little Car

Theme / Subtheme Creator / Promotional
Year 2013
Pieces 45
Availability Retired
30183 LEGO Creator Little Car
Retail $3.99
Value $5.60
Growth  +40.4%
Annual growth 2.7%

30213 Gandalf at Dol Guldur

Theme / Subtheme The Hobbit / An Unexpected Journey
Year 2012
Pieces / Minifigs 31 / 1
Availability Retired
30213 LEGO The Hobbit An Unexpected Journey Gandalf at Dol Guldur
Retail $4.99
Value $31.19
Growth  +525.1%
Annual growth 10.9%

Details

Publication
Daily Mail
Sets
4   (all retired)
Years
2012 - 2014

Pricing

Retail
$8.98
Value
$61.81
Annual growth
+2.70%

About Daily Mail

LEGO and the Daily Mail newspaper in the UK collaborated on multiple promotional campaigns, offering readers exclusive LEGO polybag sets with newspaper purchases. These promotions, popular among fans, featured a variety of themes and sets, such as the 2015 campaign that included nine different sets over consecutive days. However, in November 2016, LEGO ended its promotional activities with the Daily Mail following public criticism of the newspaper's editorial stance. This decision reflected LEGO's responsiveness to consumer concerns and its commitment to aligning partnerships with its corporate values.

LEGO Exclusive Sets

BrickMaster
Daily Mirror