Promotional is a subtheme of Creator that consists of 6 sets that ran from 2007 to 2023. Most sets were released in 2007 which accounted for 4 sets. As of today, the average annual growth of all the sets in Creator Promotional is around 9.1% per year.
The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.