Friends is a subtheme of Juniors that consists of 8 sets that ran from 2016 to 2018. Most sets were released in 2018 which accounted for 3 sets. As of today, the average annual growth of sets in Juniors Friends is approximately 2.4% per year.
The LEGO Juniors Friends sets, designed for younger builders, feature simplified builds centered around the adventures and daily life in Heartlake City. Notable sets include 10727 Emma's Ice Cream Truck (2016), featuring an ice cream truck, Emma mini-doll, and various ice cream accessories; 10740 Fire Patrol Suitcase (2017), which includes a fire station, fire truck, and fire-fighting equipment; 10748 Stephanie's Pet Patrol (2018), featuring a vehicle for pet rescue, Stephanie mini-doll, and pet accessories; and 10749 Mia's Organic Food Market (2018), which includes a market stall, Mia mini-doll, and various fruits and vegetables. These sets are designed to be easy to build and offer engaging play experiences with the popular Friends characters.