The LEGO Juniors Friends sets, designed for younger builders, feature simplified builds centered around the adventures and daily life in Heartlake City. Notable sets include 10727 Emma's Ice Cream Truck (2016), featuring an ice cream truck, Emma mini-doll, and various ice cream accessories; 10740 Fire Patrol Suitcase (2017), which includes a fire station, fire truck, and fire-fighting equipment; 10748 Stephanie's Pet Patrol (2018), featuring a vehicle for pet rescue, Stephanie mini-doll, and pet accessories; and 10749 Mia's Organic Food Market (2018), which includes a market stall, Mia mini-doll, and various fruits and vegetables. These sets are designed to be easy to build and offer engaging play experiences with the popular Friends characters.
2016 LEGO Sets
2016 unveiled Nexo Knights, fusing medieval motifs with digital-era gear and app tie-ins. Licensed highlights included the Ghostbusters Firehouse Headquarters, while Creator delivered showcase builds like the Volkswagen Beetle (10252) and Big Ben (10253). Long-running lines such as Legends of Chima had recently closed, as LEGO refocused on new concepts and adult display sets.