The LEGO Juniors Friends sets, designed for younger builders, feature simplified builds centered around the adventures and daily life in Heartlake City. Notable sets include 10727 Emma's Ice Cream Truck (2016), featuring an ice cream truck, Emma mini-doll, and various ice cream accessories; 10740 Fire Patrol Suitcase (2017), which includes a fire station, fire truck, and fire-fighting equipment; 10748 Stephanie's Pet Patrol (2018), featuring a vehicle for pet rescue, Stephanie mini-doll, and pet accessories; and 10749 Mia's Organic Food Market (2018), which includes a market stall, Mia mini-doll, and various fruits and vegetables. These sets are designed to be easy to build and offer engaging play experiences with the popular Friends characters.
2017 LEGO Sets
Two films anchored 2017: The LEGO Batman Movie and The LEGO Ninjago Movie, each with extensive waves and a dedicated CMF series. BrickHeadz moved from limited releases to a full collectible line, and LEGO Boost introduced approachable coding and robotics. Several short-lived lines from prior years, including the BIONICLE reboot and Mixels, were no longer active.