The LEGO Juniors Friends sets, designed for younger builders, feature simplified builds centered around the adventures and daily life in Heartlake City. Notable sets include 10727 Emma's Ice Cream Truck (2016), featuring an ice cream truck, Emma mini-doll, and various ice cream accessories; 10740 Fire Patrol Suitcase (2017), which includes a fire station, fire truck, and fire-fighting equipment; 10748 Stephanie's Pet Patrol (2018), featuring a vehicle for pet rescue, Stephanie mini-doll, and pet accessories; and 10749 Mia's Organic Food Market (2018), which includes a market stall, Mia mini-doll, and various fruits and vegetables. These sets are designed to be easy to build and offer engaging play experiences with the popular Friends characters.
2017 LEGO Sets
In 2017, LEGO further expanded its cinematic universe with the releases of The LEGO Batman Movie and The LEGO Ninjago Movie, both of which introduced new sets and themes that quickly became investment-worthy collectibles. The LEGO Batman Movie, distributed by Warner Bros., hit theaters early in the year and was accompanied by a dedicated theme, featuring highly detailed Gotham City sets and a special LEGO Batman Movie Minifigures Series, adding to the growing collector appeal of LEGO minifigures.