LEGO Exclusive / Phone Games Sets

LEGO Phone Game Sets, such as Life of George, combine physical LEGO bricks with mobile app gameplay. Life of George, released in 2011, includes a set of LEGO bricks and a playmat, where players build models based on prompts displayed in the app and then use their smartphone to scan and score their creations for accuracy and speed. This innovative set is one of the first to blend physical and digital play, offering a unique interactive experience. The app provided various challenges and modes, encouraging creativity and quick thinking, and marked an early exploration by LEGO into augmented reality and app integration.