Make It Yours is a subtheme of Exclusive that consists of 8 sets that ran from 2018 to 2021. Most sets were released in 2021 which accounted for 3 sets. As of today, the average annual growth of sets in Exclusive Make It Yours is approximately 4.9% per year.
LEGO Make It Yours is a Miscellaneous subtheme focused on open-ended, customizable building rather than assembling a single predetermined model. Sets in this line, such as Build Your Own Vehicles (30549) and Build Your Own Adventure polybags, provide a curated mix of bricks along with inspirational building ideas and steps that encourage young builders to create their own designs. Often distributed as polybags, gift-with-purchase promotions, or store exclusives, Make It Yours sets emphasize creativity, imagination, and free-form building.