LEGO Exclusive / Gift with Purchase Sets

LEGO's "Gift with Purchase" (GWP) promotions offer exclusive sets as complimentary additions when customers make qualifying purchases, either online or in-store. These limited-time offers often feature unique builds, seasonal items, or commemorative sets, enhancing the value of the purchase and providing collectors with exclusive content. Examples include the Swing Ship Ride (2021), a miniature amusement park attraction; the Buildable 2x4 Teal Brick (2020), a larger-scale version of the classic LEGO brick; and the Rickshaw and Paifang Gateway (2020), celebrating cultural architecture. Such GWPs not only incentivize purchases but also enrich the LEGO building experience with unique and collectible items.