About LEGO Exclusive Gift with Purchase
LEGO's "Gift with Purchase" (GWP) promotions offer exclusive sets as complimentary additions when customers make qualifying purchases, either online or in-store. These limited-time offers often feature unique builds, seasonal items, or commemorative sets, enhancing the value of the purchase and providing collectors with exclusive content. Examples include the Swing Ship Ride (2021), a miniature amusement park attraction; the Buildable 2x4 Teal Brick (2020), a larger-scale version of the classic LEGO brick; and the Rickshaw and Paifang Gateway (2020), celebrating cultural architecture. Such GWPs not only incentivize purchases but also enrich the LEGO building experience with unique and collectible items.
2017 LEGO Sets
Two films anchored 2017: The LEGO Batman Movie and The LEGO Ninjago Movie, each with extensive waves and a dedicated CMF series. BrickHeadz moved from limited releases to a full collectible line, and LEGO Boost introduced approachable coding and robotics. Several short-lived lines from prior years, including the BIONICLE reboot and Mixels, were no longer active.