About LEGO Exclusive Gift with Purchase
LEGO's "Gift with Purchase" (GWP) promotions offer exclusive sets as complimentary additions when customers make qualifying purchases, either online or in-store. These limited-time offers often feature unique builds, seasonal items, or commemorative sets, enhancing the value of the purchase and providing collectors with exclusive content. Examples include the Swing Ship Ride (2021), a miniature amusement park attraction; the Buildable 2x4 Teal Brick (2020), a larger-scale version of the classic LEGO brick; and the Rickshaw and Paifang Gateway (2020), celebrating cultural architecture. Such GWPs not only incentivize purchases but also enrich the LEGO building experience with unique and collectible items.
2017 LEGO Sets
In 2017, LEGO further expanded its cinematic universe with the releases of The LEGO Batman Movie and The LEGO Ninjago Movie, both of which introduced new sets and themes that quickly became investment-worthy collectibles. The LEGO Batman Movie, distributed by Warner Bros., hit theaters early in the year and was accompanied by a dedicated theme, featuring highly detailed Gotham City sets and a special LEGO Batman Movie Minifigures Series, adding to the growing collector appeal of LEGO minifigures.