LEGO 2021 / Exclusive / Gift with Purchase Sets

LEGO's "Gift with Purchase" (GWP) promotions offer exclusive sets as complimentary additions when customers make qualifying purchases, either online or in-store. These limited-time offers often feature unique builds, seasonal items, or commemorative sets, enhancing the value of the purchase and providing collectors with exclusive content. Examples include the Swing Ship Ride (2021), a miniature amusement park attraction; the Buildable 2x4 Teal Brick (2020), a larger-scale version of the classic LEGO brick; and the Rickshaw and Paifang Gateway (2020), celebrating cultural architecture. Such GWPs not only incentivize purchases but also enrich the LEGO building experience with unique and collectible items.

2021 LEGO Sets

In 2021, LEGO continued its expansion and innovation, introducing new digital-physical hybrid experiences while reinforcing its commitment to sustainability. One of the most notable additions was LEGO VIDIYO, a collaboration with Universal Music Group, designed to let users create digital music videos using augmented reality (AR) and LEGO BeatBits. The theme blended physical collectible minifigures with app-based interaction, but despite its unique concept, it was short-lived and later discontinued due to low engagement.