About LEGO Exclusive Gift with Purchase
Gift with Purchase holds promotional sets LEGO gave away with qualifying orders at LEGO.com and LEGO Stores that are not filed under a theme of their own. Most gifts with purchase sit with the theme they belong to, so what lands here are the odd ones out, such as a buildable version of the classic 2x4 brick, made first in red and then in teal.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.