About LEGO Exclusive Gift with Purchase
LEGO's "Gift with Purchase" (GWP) promotions offer exclusive sets as complimentary additions when customers make qualifying purchases, either online or in-store. These limited-time offers often feature unique builds, seasonal items, or commemorative sets, enhancing the value of the purchase and providing collectors with exclusive content. Examples include the Swing Ship Ride (2021), a miniature amusement park attraction; the Buildable 2x4 Teal Brick (2020), a larger-scale version of the classic LEGO brick; and the Rickshaw and Paifang Gateway (2020), celebrating cultural architecture. Such GWPs not only incentivize purchases but also enrich the LEGO building experience with unique and collectible items.
2020 LEGO Sets
In 2020, LEGO thrived despite global disruptions, debuting several new lines for both families and adult fans. LEGO Super Mario introduced interactive, course-building play; Monkie Kid launched with a modern take on Journey to the West; and creative-focused ranges such as DOTS, LEGO Art, and Brick Sketches broadened display and craft appeal. Creator Expert (later Icons) and Ideas delivered standout display sets, anchoring a strong year for collectors.