About LEGO Exclusive Make It Yours
LEGO Make It Yours is a Miscellaneous subtheme focused on open-ended, customizable building rather than assembling a single predetermined model. Sets in this line, such as Build Your Own Vehicles (30549) and Build Your Own Adventure polybags, provide a curated mix of bricks along with inspirational building ideas and steps that encourage young builders to create their own designs. Often distributed as polybags, gift-with-purchase promotions, or store exclusives, Make It Yours sets emphasize creativity, imagination, and free-form building.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.