LEGO released the Alpha Team theme in 2001, based on the video game, and discontinued it in 2005. The theme centers on a team of secret agents stopping the villain Ogel. The first run, from 2001-2002, featured two subthemes: an unnamed urban set and Mission Deep Sea, each with vehicles for team members Dash Justice, Cam Attaway, Flex, Radia, Charge, Crunch, and Tee Vee. The theme paused in 2003, returning in 2004 with Mission Deep Freeze before being discontinued in 2005.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.