
The LEGO Bob the Builder licensed subtheme was part of the DUPLO theme and based on the British children's television series Bob the Builder. The theme ran for eight years with only a small number of sets released each year starting in 2001 and is one of the longest running themes. Most of the sets were based on the vehicle characters seen in the show with some DUPLO figures including Bob, Wendy and Spud.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.