About LEGO Exclusive
Exclusive is where LEGO sets land that belong to no regular theme, mostly store exclusives, gifts with purchase, event models and one-off projects. Sets here include 40516 Everyone is Awesome from 2021, a rainbow display of single-color minifigures, and the Up-Scaled minifigures such as 40819 Up-Scaled Racing Driver Minifigure.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.