About Exclusive FIRST LEGO League
FIRST LEGO League is a program that engages children in playful and meaningful learning while helping them discover the fun in science and technology through the FIRST experience. FIRST was a collaboration between Dean Kamen and The LEGO Group’s Kjeld Kirk Kristiansen and the LEGO Group first produced sets within the FIRST LEGO League in 2001. Each year FIRST LEGO League introduces a scientific and real-world challenge for teams to focus and research on. participants work out a solution to a problem related to the theme and then meet for regional, national and international tournaments to compete, share their knowledge, compare ideas, and display their robots.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.