Scala is a theme that started in the late 1970s then again the late 1990 that primarily targeted at younger girls. The earlier Scala sets where a series of jewelry and beauty accessories built out of LEGO bricks, usually plates. However, in the second wave the Scala theme shifted focus to doll-like Scala Figures, their homes and interests and contained sets that included doll house like features and Scala Figure accessories such as doll clothing.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.