LEGO 2003 / Bionicle Sets

The BIONICLE theme is a series of sets based on modified TECHNIC pieces and ball-and-socket joints to create larger figures. Bionicles coincided with a series of comic books and graphic novels released during the set's run from 2001 to 2016. The theme was introduced in 2001 and originally discontinued in 2010, being succeeded by Hero Factory but additional sets were also released up until 2016 after it's break in 2010 to 2014. BIONICLE sets were tied together by an elaborate original storyline within the comic books and other multimedia that centered around bio-mechanical characters which are generally large, powerful beings that usually serve for good. The name BIONICLE is short for BIOlogical ChroNICLE.

2003 LEGO Sets

2003 brought challenges but also key innovations that shaped LEGO’s revival. Realistic skin tones were introduced for licensed themes, while yellow remained standard for original ones. Clikits, Designer, and expanded Sports lines reflected diversification efforts, and 4 Juniors replaced Jack Stone for younger builders. World City modernized the classic Town setting. Though financially turbulent, LEGO’s design experimentation and new audience focus paved the way for its recovery.